article thumbnail

What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

We are of course, referring to what people are calling ‘omnichannel’. Its effectiveness has been proven across industries, and its uses have expanded into many areas, from marketing to customer service. Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5%

article thumbnail

Omnichannel vs Multichannel Customer Service – How they Differ and Why it Matters

Comm100

It’s not up to the brand how they communicate to the customer – it’s up to the customer to choose how they speak to the brand. Providing many communication channels is often referred to as multichannel customer engagement, or multichannel customer support. With omnichannel, it’s a breeze.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Omnichannel vs Multichannel Customer Service – How they Differ and Why it Matters

Comm100

It’s not up to the brand how they communicate to the customer – it’s up to the customer to choose how they speak to the brand. Providing many communication channels is often referred to as multichannel customer engagement, or multichannel customer support. With omnichannel, it’s a breeze.

article thumbnail

Sabio Group Launches CX Realities 2023 to Help Navigate the New Era of Contact Centres

CSM Magazine

Sabio Group, the global digital experience transformation services specialist, has partnered with customer engagement expert Martin Hill-Wilson to release the 2023 edition of its acclaimed CX Realities white paper series. Download CX Realities 2023 here.

2023 52
article thumbnail

2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. For years, many companies struggled to cobble together the best customer experiences they could. Cut to everyone heralding the premature death of omnichannel. What is Digital Omnichannel?

article thumbnail

2022 is the Year of Digital Customer Experience Excellence – Here’s Why

Comm100

But first, let’s quickly explain what is meant by ‘digital customer experience excellence’. What is digital customer experience excellence? . While every organization will have a unique definition of CX, it’s much easier to describe what excellent digital CX looks like for the end customer.

2022 89
article thumbnail

4 Ways to Get Rid of Painful CX Silos

Comm100

Here are four steps to dismantle silos so that you can ensure that your customers enjoy the best possible experience across whatever channel they choose to reach out to you on. Your customer database will most likely be a CRM (Customer Relationship Management) system such as Salesforce or Microsoft Dynamics. We hope so!).