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Why the Marketing Budget Should Include Customer Service Training

ShepHyken

It’s how a customer is treated at every step of doing business with you. We recently had a client say their training budget didn’t have money allocated to customer service training. Typically, companies spend a lot of money training salespeople, which often falls under the sales budget, not the training budget.

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Customer Experience Is Like Maintenance on Your Car

ShepHyken

Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com.

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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

Functionality versus customer experience: Do they belong together? And both dealerships – Ford and Ferrari – provide stellar customer service. While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ford costs about $25,000.

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The Link Between Sales and Customer Experience

ShepHyken

Customer service and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.

Sales 91
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The Customer Is NOT Always Right – Again!

ShepHyken

I’ve said it before – I don’t agree with the saying that the customer is always right. Actually, I believe in the opposite, and it’s one of the concepts we teach in our customer service training workshops. It is this: The customer is NOT always right. … Connect with Shep on LinkedIn.

Workshop 151
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The Difference Between Customer Service and Customer Experience Copy

ShepHyken

Every once in a while, someone will ask, “What’s the difference between customer service and customer experience?” Customer service really drove the customer experience. A customer could visit a store or business. A customer could visit a store or business.

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Elevating the Ordinary: How Pride Transforms Your Work

ShepHyken

While this applies to any job in any type of company, I want to emphasize the importance of thinking this way as it applies to the customer experience. What is the likelihood a customer would return if their customer service or CX rating of you was just … good enough ? Good enough” is not good enough.

Workshop 149