article thumbnail

Customer Journey Mapping Examples for Beginners

InMoment XI

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. But customer journey mapping can be complicated to create, and the results can be difficult to track and interpret from end to end. ” – Jessica Pfeifer, VP & General Manager, InMoment.

article thumbnail

Document THIS! Betrayed by Customer Experience Documentation

Experience Investigators by 360Connext

The post Document THIS! Betrayed by Customer Experience Documentation appeared first on Customer Experience Consulting. Processes involving humans (that is, ALL of them) require lots and lots of reminders, revisions and revamping.

Document 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Journey Map redefined: Customer Journey Management

InMoment XI

While many customer experience practitioners have readily adopted customer journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. We mistakenly see the effort to understand and document the customer journey as almost a checklist step in a. View Article.

article thumbnail

Customer Journey Map redefined: Customer Journey Management

InMoment XI

While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. We mistakenly see the effort to understand and document the customer journey as almost a checklist step in a project. View Article

article thumbnail

Customer Journey Map redefined: Customer Journey Management

InMoment XI

While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. We mistakenly see the effort to understand and document the customer journey as almost a checklist step in a project. View Article

article thumbnail

B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
article thumbnail

The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . CustomerThink’s research uses a generic journey map as shown here.