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4 examples of direct-to-consumer initiatives—and what you can learn from them

Alida

Nearly five years after its inception, not only is it frequently cited as a success story, but also as a indication of a significant shift in the consumer products industry as more manufacturers consider bypassing traditional retailers to sell directly to consumers. They have good reason. The DTC model offers several advantages. Just do it….directly.

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Reshaping The Future of Digital Customer Service: 23 Influential Leaders to Watch in 2023

TechSee

TechSee’s Annual Influencer List For a second year, everyone at TechSee is proud and excited to share our annual list of influential leaders in the space of digital customer service. We received overwhelmingly positive feedback last year, so we’re back with another edition – this time even bigger and better!

2023 207
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12 Best Intercom Alternatives & Competitors Heading Into 2024

Kustomer

And we give them a lot of credit — over the years, Intercom has evolved into an innovative customer service software with all the bells and whistles, offering best in class tools like real-time chat support, proactive messaging, guided product tours, resolution bot, omnichannel support and tons of integrations. Completely unacceptable.”

2024 97
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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

Power , automotive shoppers spent an average of 14 hours researching cars online — visiting dealership sites, reading reviews, making price comparisons, using online shopping tools — before making a purchase decision. Automotive sector becomes more customer-centered. This makes automotive shopping typically more daunting.

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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

Power , automotive shoppers spent an average of 14 hours researching cars online — visiting dealership sites, reading reviews, making price comparisons, using online shopping tools — before making a purchase decision. Automotive sector becomes more customer-centered. This makes automotive shopping typically more daunting.

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The Preoccupation With Pre-Customers

Beyond Philosophy

Many companies devote considerably more energy and resources to capturing customers than they do to keeping them. But, all customers are not created equal; some have more potential value than others. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.