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How Volkswagen is leading Customer Experience, With Jason Bradshaw – CB035

Customer Bliss

Jason Bradshaw is the senior leader for customer experience — same role as a CCO, essentially — for the Volkswagen Group Australia. Previously he held similar executive customer-facing roles with Target Australia, Fairfax Media, and Singtel Optus. Episode Overview. He’s been there since October 2015.

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Best of the Podcast: The Process of CX Hiring and Transformation at Volkswagen Group Australia

Customer Bliss

This year, I’ve had the opportunity to interview a multitude of CX leaders on my podcast, The Chief Customer Officer Human Duct Tape Show. I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry.

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Driving Change in the Auto Industry at Volkswagen Australia

Think Customers

Carmakers and dealerships are facing these challenges head-on with new business models and by doubling down on delivering the right customer experience. Building customer trust is another logical approach that’s sometimes overlooked, Goldsmith notes. Number one, you’ve got to understand who your target customer is,” she says.

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How Volkswagen Group Australia is taking action on what matters with Qualtrics Experience Management

Qualtrics

And one of the best examples of this globally is Volkswagen Group Australia. Volkswagen Australia is obsessed about making life easier for customers, so it is no surprise customer insights are at the heart of every action Volkswagen takes. Accelerate to WOW.

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Volkswagen Partners With Azure To Drive Transportation Innovations

Forrester's Customer Insights

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.

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How Volkswagen Group Australia Ended Customer Experience Bonuses And Boosted Scores And Profitability

Forrester's Customer Insights

We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. Jason Bradshaw and Andrew Sherwood-Jones from Volkswagen Group Australia (VGA) did it, and they shared their story with me (paywall). But how can companies move away from that practice if they’re already doing it?

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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter After news of the Volkswagen fuel efficiency broke, Fiat Chrysler was fined millions by not addressing safety defects in their and not disclosing these defects to consumers. Hint: it’s not cheap!). liter diesel cars sold in the U.S.

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