What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. A touchpoint is any contact or interaction a customer has with your organization. A great online demo? Your relationship with customers is built one step at a time. And for good reason! What is a Touchpoint? <- Why?
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