Sun.Jun 11, 2023

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Top 5 Customer Service & CX Articles for the Week of June 12, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers.

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The Formula for a Successful CSM Account Reassignment

CSM Practice

If you’ve been in the Customer Success profession long enough, you should have had the opportunity to be part of an account reassignment. Either on the receiving or the giving end. This is an inevitable yet important part of the customer journey. However, it is often overlooked by processes not being built out for it. There are a few reasons for this, but one of which is that account reassignments are, in my opinion, one of the most overly complicated processes in the Customer Success space.

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The Zero-In Formula: Building A Customer-Centric Brand That People Crave

Doing CX Right

Dennis Geelan, author and entrepreneur, and Stacy Sherman Discuss The "Zero-In" Approach and Practical Strategies to Take Your Customer-Centric Brand To The Next Level. The post The Zero-In Formula: Building A Customer-Centric Brand That People Crave appeared first on Doing CX Right.

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June 2023 Product Release Notes

Upwave

Upwave Product Updates Campaign Checklist Stay on top of what you need to do to keep your campaign measurement moving! Now, Upwave’s platform surfaces critical tasks for your team, like downloading tags, scheduling ad server reports, and mapping tactics, giving you easy access anytime you need it. Scroll through to-dos for all your campaigns—pre-launch, live, and even completed —right in the campaigns overview.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Jokes Aside: Does JIRA Software Really Keep Up with Today’s New-Age Needs?

SmartKarrot

Whether you are from a hi-tech industry or not, project management is the fundamental building block to any company’s operation. The goal of organized project management is to execute the project in the most efficient way through the right use of resources, delegation, communication, and prioritization. Jira, a popular software for project management, has been around for a long time.

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