Sun.Dec 10, 2023

article thumbnail

The Primary Methods of Qualitative Data Analysis

Thematic

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. It’s qualitative data analysis which makes sense of stories and personal narratives in anthropology and related fields. But it’s also qualitative data analysis which, in a business context, turns customer feedback into the kind of in-depth understanding that is invaluable in guiding a customer-centric company.

article thumbnail

How 4 Companies Transformed with Generative AI Adoption

kommunicate

Last Updated on December 11, 2023 Generative AI has been all the rage ever since OpenAI’s ChatGPT came into the picture more than a year ago. There has been a breakout number of Generative AI tools that have taken the world by storm. It is doing everything from creating images to video editing, writing poems, [.] The post How 4 Companies Transformed with Generative AI Adoption appeared first on Kommunicate Blog.

2023 90
article thumbnail

Top 5 Customer Service & CX Articles for Week of December 11, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10 Questions Every Business Leader Should Ask About Customer Retention by Samuel Wilson (Forbes) Many of you can probably recall an experience of sitting in a big conference room with the quarterly review slides and questioning why growth isn’t higher.

Article 61