Reducing Customer Churn: Do You Need Prediction, Interpretation, or Both?
InMoment XI
NOVEMBER 25, 2021
Customer behaviour prediction—including customer churn prediction—is at the top of our clients’ agenda—and for good reason. Who doesn’t want to be able to predict the future for their customers, employees, and business? What Is Predictive Modelling? In the world of customer experience, predictive modelling means using data to predict the future needs, wants, and behaviours of your customers and employees.
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