A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES
InMoment XI
JANUARY 2, 2023
When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey.
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