BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. For example, how clear are your marketing messages and product descriptions? Earlier this year, I wrote an article about the hard work it takes to make something look easy. The gist of the article was that we work hard to make doing business with us easy.

2009 90

2009 Entertainment Sports Workshop 90

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

2018 0

2018 Marketing Multi-Channel Advertising 0

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267

2016 Innovation Marketing Insights 267

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #6: Make it entertaining.

Engagement 59

Engagement Marketing Social Media Entertainment 59

SAP Customer Experience

APRIL 18, 2023

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies.

Entertainment 78

Entertainment Customer Relationship Management Brands Retail 78

Oracle

FEBRUARY 25, 2020

Customer experience starts long before the sale, with immersive, engaging content marketing that hardly feels like “marketing.” Of course, customer experience and content marketing start with providing value. For inspiration, here are a few examples of brands baking CX into their content marketing.

Marketing 84

Marketing Customer Experience Transportation Entertainment 84

Beyond Philosophy

FEBRUARY 6, 2020

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show. We discussed Framing Effects in a recent podcast.

Marketing 162

Marketing Customer Experience Professionals Presentation 2020 162

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Events 52

CSM Magazine

FEBRUARY 12, 2024

Thoughtful Branding and Marketing Effective branding and marketing before, during, and after the event are essential for creating a lasting impact. Curate high-quality content that not only educates but also entertains and inspires your audience. Enlist speakers who are leaders in their field to add credibility and draw crowds.

Events 95

Events Entertainment Transportation Workshop 95

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Marketing 111

Marketing Wireless 2017 2016 111

CSM Magazine

JANUARY 2, 2024

Collaboration with Entertainment Partners High rollers seek more than just gaming; they desire a holistic entertainment experience. Data analytics can help casinos identify preferred entertainment options among their high roller clientele. Adapting to Changing Trends The casino industry is dynamic, with trends evolving rapidly.

Customer Service 52

Customer Service Entertainment Exceptional Customer Service Loyalty Programs 52

ShepHyken

MAY 3, 2021

(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. An entertaining experience drives higher engagement. Managing Your Marketing: 5 Tips to Reduce Risk of Failure by Angela Hausman, PhD.

Article 109

Article E Commerce 2021 Customer Service 109

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. Teams are enhancing the overall experience with features like barber shops, rock walls, and zip lines, turning sports venues into entertainment centers.

Sports 98

Sports Tourism Entertainment Events 98

Alida

APRIL 20, 2021

New competitors popping up, alongside industry titans expanding into new markets, make the competition for share of wallet more crowded than ever. But with customers at their spending limit, companies looking to grow without overburdening customers are faced with a tough question—how do I stand out?

Marketing 130

Marketing Insights Entertainment Customers 130

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. But in an extremely competitive market, the customer’s attention is most precious.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

BlueOcean

OCTOBER 4, 2022

If the plane doesn’t fly, I don’t care about the inflight entertainment… CX should be the same,” she says. Marketing and CX must work together. William Carson, Director of Market Engagement at Ascensos, was the one to describe his 6 th grade daughter playing Minecraft on TV while watching YouTube and chatting via her PS5.

Entertainment 156

Entertainment Employee Experience 2023 Contact Center 156

Alida

OCTOBER 4, 2016

In one breakout session, Molly Schmied, director of market research and insights at the Ohio State University, and Jason Minser, director of customer research at the Washington Metropolitan Area Transit Authority, joined Kelly Gartshore, Vision Critical VP of customer success, to discuss new ways of increasing community engagement.

Engagement 250

Engagement Entertainment Insights 2016 250

CSM Magazine

NOVEMBER 3, 2023

The Importance of Customer Satisfaction in Sport Betting Customers are largely accustomed to receiving high levels of support while engaging with an extensive variety of online entertainment and retail industries and countless other online businesses.

Sports 52

Sports Customer Satisfaction Entertainment Customer Retention 52

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. As data analytics become increasingly prevalent in marketing campaigns, concerns around user consent and data usage bubble up.

Engagement 52

Engagement Entertainment Events Connections 52

SurveySparrow

NOVEMBER 26, 2019

When such days are upon us, our marketing team here at SurveySparrow resorts to some of the best ‘to-the-point’ quotes that pack a punch to arouse the desire and energy to do something great! We have curated a list of the most inspiring marketing quotes to bring out the best of the marketer in you. Marketing is about values.

Marketing 90

Marketing Social Media Advertising Brands 90

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel 2030 59

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

2022 52

2022 Marketing Chief Customer Officer Entertainment 52

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And with the Dietary Supplements Market to reach 210.3 The global ketogenic diet food market is forecasted to reach USD 12.35

Insights 52

Insights Brands Marketing 2026 52

CSM Magazine

APRIL 23, 2020

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels? The next frontier must be virtual.

Marketing 52

Marketing Customer Experience Social Media Touchpoint 52

CSM Magazine

JANUARY 8, 2024

For enthusiasts of Bitcoin, especially those who enjoy the thrill of Bitcoin gambling, there’s a wealth of entertainment that delves into themes of digital finance, futuristic technology, and the societal implications of these advancements. It has also made a significant impact on popular culture, particularly in film and television.

Entertainment 52

Entertainment Financial Culture Technology 52

QuestionPro Audience

MARCH 16, 2018

Hollywood is learning what those in the market research world have known for years: follow the data. Richard Maraschi, global leader of advanced analytics at IBM, is helping studios leverage the feedback consumers put online to make better creative and marketing decisions.

Entertainment 98

Entertainment Advertising Consumers Innovation 98

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Implement a Proactive Strategy Keep a close eye on industry trends and consumer behaviours through continuous market research.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

ShepHyken

MAY 3, 2021

(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. An entertaining experience drives higher engagement. Managing Your Marketing: 5 Tips to Reduce Risk of Failure by Angela Hausman, PhD.

Article 62

Article E Commerce 2021 Customer Service 62

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. Re-evaluating the value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Maru Group

MAY 5, 2020

Whether it’s MLB, NHL, NBA, Wimbledon, Premier League, or local children’s soccer leagues, COVID-19 has left sports fans missing their entertainment mainstays. Fans are adapting to the loss, finding new ways to spend time and new shows that entertain. It’s time for sports marketing and leagues to get creative.

Sports 52

Sports Engagement Marketing Entertainment 52

Maru Group

AUGUST 4, 2022

By Maru Entertainment & Technology | August 4, 2022. Whilst subscription rates remain low for the various cloud services, exclusive research from Maru’s Entertainment and Technology group suggests that the industry is set for serious expansion over the next few years.

Entertainment 76

Entertainment 2022 2014 2017 76

Beyond Philosophy

JANUARY 19, 2022

While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways. Immersive experiences are part of the metaverse, leveraging the power of augmented reality (AR) and VR.

Entertainment 78

Entertainment Social Media 2022 Consulting 78

Oracle

JANUARY 17, 2018

In an interesting dichotomy of content marketing trends, popular content formats in 2018 will be a mix of interactive assets and long-form print pieces. According to a recent report by Grand View Research , the global chatbot market is expected to reach $1.25 billion by 2025. They want detailed information to guide and educate.

2018 52

2018 Marketing 2025 Magazine 52

Braze

JANUARY 17, 2024

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Voula Dimitrak, Product Owner, Braze at Sky , one of Europe’s leading media and entertainment…

Entertainment 59

Entertainment 2024 Marketing 59