InMoment XI

DECEMBER 29, 2022

This year, we welcomed a familiar friend as our brand new CEO. John Lewis, who has served over the past few years as InMoment’s Executive Chairman, brings deep expertise in the information services and software analytics sectors, as well as significant experience transforming and scaling rapidly growing businesses.

2022 260

2022 2023 B2B 2021 260

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. Designed to accurately assess customer sentiment, Net Promoter Score has several benefits that other customer satisfaction metrics don’t.

Net Promoter Score 146

Net Promoter Score Consulting NPS Customer Success 146

Thematic

APRIL 3, 2024

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. You’re not face-to-face with these customers, so you need a way to understand what’s happening. 77% of customers prefer brands that listen to them.

Social Media 62

Social Media Feedback NPS Insights 62

ClearAction

APRIL 16, 2024

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Whatever is out of sync with customers costs you a lot in tied-up resources and lost opportunities. Therefore, Voice of Customer should be very good at driving changes to the business, accordingly.

Voice of Customer 62

Voice of Customer ROI Customer Centricity Return on Investment 62

CSM Magazine

APRIL 19, 2024

In today’s business world, companies are always looking for ways to stay ahead and improve how they connect with customers. One effective strategy that is gaining popularity is using Customer Experience (CX) software. This tool can make a difference in how businesses engage with customers and build connections.

Interaction 59

Interaction Engagement Net Promoter Score Social Media 59

Optimove

DECEMBER 7, 2023

Why It Matters: Understanding the dynamics of customer behavior is the key to creating Customer-Led Marketing strategies that drive retention. The Big Picture: The holiday season is a crucial period for consumer brands, characterized by a significant boost in sales and an influx of both new and existing customers.

Loyalty 75

Loyalty 2022 Insights Customer Retention 75

Lumoa

APRIL 28, 2024

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). That’s where customer experience platforms come in.

Feedback 83

Feedback Multi-Channel Consulting Social Media 83

BirdEye

NOVEMBER 21, 2023

Running an interior design business presents unique challenges, from sourcing materials and managing client expectations to navigating the ebb and flow of design trends. Juggling creative expression with the practicalities of project management and client interactions adds complexity.

Marketing 111

Marketing Social Media Advertising Workshop 111

Retently

MARCH 14, 2023

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty.

NPS 146

NPS Net Promoter Score Customer Satisfaction Feedback 146

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Here are some tips on how to personalize omnichannel experiences: 1. This information can help you create a more personalized experience.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Win the Customer

DECEMBER 11, 2023

In the evolving landscape of business, customer experience (CX) has emerged as the linchpin for success. For senior service managers, the ability to understand, measure, and enhance customer engagement is pivotal. Customer Churn Rate Understanding why customers leave is as crucial as acquiring new ones.

Management 69

Management Net Promoter Score Customer Experience Social Media 69

Optimove

DECEMBER 4, 2023

What is Email Segmentation? Email segmentation is a targeted marketing strategy that involves categorizing an email list into distinct segments based on specific criteria such as demographics, behavior, or preferences. How does Email Segmentation Work? This increases the likelihood of recipients engaging with your emails.

Download 52

Download Metrics Definition Return on Investment 52

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. Predictive modeling and real-time data analysis have created huge opportunities for companies to personalize the customer experience.

Customer Experience 83

Customer Experience Management Net Promoter Score Insights 83

Win the Customer

SEPTEMBER 7, 2023

The McKinsey Matrix, a tool initially designed for portfolio analysis, proves to be surprisingly versatile when applied to customer experience strategies. By mapping customer segments onto the matrix, companies can make informed decisions about where to allocate resources for the greatest impact.

Customer Experience 59

Customer Experience Return on Investment Competitive Advantage Innovation 59

ClearAction

APRIL 13, 2023

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Selling to the right type of customers makes everything better. Selling to the right type of customers makes everything better.

Brands 62

Brands Chief Customer Officer Loyalty Programs 2023 62

delighted

FEBRUARY 26, 2024

Even if you’re just starting your customer experience (CX) management program, you’ve probably heard of Net Promoter Score (NPS): it’s one of the most popular customer experience metrics to measure customer loyalty and satisfaction. What is NPS?

NPS 98

NPS Net Promoter Score Reference Feedback 98

Feedbackly

MARCH 14, 2024

As one of the top CX trends for this year, there’s no doubt that Artificial Intelligence (AI) will be a game-changer in helping both brands and customers benefit from improved efficiency. Let’s take a look at how AI can be used to enhance CX and build better connections with customers! It’s a great way to win customers!

Engagement 52

Engagement Customer Experience Webinar Feedback 52

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life.

2025 59

2025 Marketing 2024 Customer Centricity 59

Gainsight

APRIL 8, 2024

The role of Customer Success has undeniably been one of change in the last few years. The Rise of Proactive Engagement Traditional customer service models focused on reactive problem-solving. Personalization at Scale As customer expectations continue to soar, personalization has become a cornerstone of successful customer experiences.

Customer Success 52

Customer Success Engagement Customers Insights 52

Beyond Philosophy

DECEMBER 14, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. I knew these customers would leave my client when the competition had a good enough offer. After all, don’t loyal customers bring you repeat business?

Loyalty 89

Loyalty Rewards Programs Loyalty Programs Airlines 89

ClearAction

AUGUST 19, 2020

Customer Experience Indexes: Modern Thinking Lynn Hunsaker. Why are customer experience indexes powerful? An index is like an executive summary of your voice of the customer research. Each index conveys value as seen by your company or by your customers. Assumes recommendations are for your brand only.

Customer Experience 174

Customer Experience Fashion Communication Customers 174

SurveySparrow

NOVEMBER 2, 2023

This allows businesses to make informed decisions and predictions based on this smaller, manageable portion of the whole. Essentially, it’s about capturing the essence of the entire population in a smaller, more manageable form for analysis and understanding. This enhances customer satisfaction and loyalty.

Marketing 52

Marketing Culture Insights Loyalty Programs 52

PeopleMetrics

MARCH 25, 2022

Customer advisory boards (CABs) can be a powerful tool in your organization's arsenal. They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. How do they work?

Roadmap 118

Roadmap Feedback B2B Interaction 118

Optimove

SEPTEMBER 29, 2023

Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization. According to Gartner, Optimove “enables data-centric, high-frequency marketing programs, with data management and AI to deliver top-tier personalization.” Get your complimentary copy of the report here.

2023 78

2023 Marketing ROI Download 78

Magellan Solutions

AUGUST 10, 2023

This is especially true if you’re not only after social networking but also for brand awareness. AI Applications in Social Media Management Here are the applications of AI and how it can assist you in creating compelling social media posts. Real-time bidding and budget allocation further enhance ad performance and ROI.

Social Media 98

Social Media Advertising Metrics Insights 98

Magellan Solutions

AUGUST 18, 2023

Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. Personalized Customer Interactions and Tailored Recommendations Companies can create individualized customer interactions that improve the entire buying experience. It goes beyond attaining targets.

Sales 98

Sales Marketing Multi-Channel Competitive Advantage 98

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 99

B2B Customer Journey Mapping Social Media Net Promoter Score 99

Totango

APRIL 5, 2022

Net Promoter Score is a customer satisfaction KPI that measures how likely a client is to recommend your brand to friends or colleagues. Your respondents’ average score can be used to measure customer satisfaction and predict business growth. Customizing your survey with additional response fields. Branding your survey.

NPS 101

NPS 2022 Net Promoter Score Multi-Channel 101

Beyond Philosophy

APRIL 11, 2024

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. So, what does a job to be done have to do with customers?

Books 78

Books Customers Insights Marketing 78

CSM Magazine

OCTOBER 24, 2023

Customers have higher expectations than ever, and their satisfaction directly impacts your company’s success. As a manager, it’s your responsibility to lead the charge in enhancing the customer experience. Customer experience directly affects your company’s bottom line.

Customer Experience 52

Customer Experience Management Feedback Customer Satisfaction 52

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Manage your reviews to build social proof 7. Experiment with paid ads 11. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Invest in social media marketing 4. Establish a presence on review sites 8.

Marketing 64

Marketing Social Media Multi-Channel Loyalty Programs 64

Beyond Philosophy

APRIL 18, 2024

So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out. It’s called Discount Tackle, and the manager knows me. Discount Tackle provides value in the experience by making the interaction personal to improve my fishing experience.

Advertising 78

Advertising Technology Brands Interaction 78

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. This strategy transforms satisfied customers into brand champions who actively refer new business.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

SurveySparrow

MARCH 12, 2024

We’ve zeroed in on the top website feedback tools for 2024, making it easy for you to enhance your site, whether brand new or needing a little love. Best practices to get effective website feedback from your customers For the rest of us, just before we dive right in, let’s take a moment to lay down the basics.

2024 52

2024 Feedback User Experience Customer Satisfaction 52

Kustomer

AUGUST 4, 2022

Customer service leaders have a lot of data to track and interpret, and a good customer satisfaction score is one of the important metrics to keep an eye on. They also correlate strongly to customer loyalty and can help inform business decisions across various departments. Why Is Customer Satisfaction Important?

Net Promoter Score 98

Net Promoter Score Effort Score Customer Satisfaction NPS 98