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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Artificial intelligence (AI) is also changing the game and making time-to-insights faster and more efficient. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics.

Metrics 270
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How a Global Grocer Turns CX Feedback Into Realized Customer Spend Targets

InMoment XI

They analyzed key business metrics related to location eciency, staff measures, and stock availability. The big question was, how do customer experience metrics relate to other KPIs, and which customer metric should they focus on to drive customer spending? That’s when they turned to their team at InMoment.

Feedback 529
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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
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11 Customer Service Metrics to Start Measuring

GetFeedback

But when it comes to service quality, how do you measure where you really stand with customers? Here’s a look at the top 11 customer service metrics you should start measuring today. Customer Happiness Metrics. To measure customer happiness, turn to CSAT, CES, and NPS. How do you measure it?

Metrics 199
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4 Metrics for Measuring Live Chat Success

GetFeedback

The real hard part is measuring your live chat’s success. At GetFeedback, we use four metrics to measure the performance of our live chat support. These metrics, which we retrieve through our post-chat surveys , allow us to gauge our customers’ individual experiences with our team. Live chat metric #1: number of chats .

Metrics 186
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Listening to ALL Customer Signals Foot Locker’s CX programme, run by InMoment, is fueled by a wide range of customer signals that provide valuable insights into customer behaviour and preferences. These include: Surveys: Structured feedback mechanisms to gather comprehensive insights into the customer experience.

Retail 260
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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.