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Beyond keywords: How generative search can impact multi-location businesses

BirdEye

At the forefront of this change stands Google’s Search Generative Experience (SGE) , a technology poised to revolutionize how users interact with search engines and how businesses like yours connect with potential customers. SGE is like a super-powered search engine that goes beyond just keywords and links. What is SGE?

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Google Reviews: Steps for Businesses to Succeed

InMoment XI

Google Reviews are user-generated evaluations and comments about businesses and services that are posted on Google’s platform. These response prompts can be generated based on the content of the review or brand guidelines, or they can be generated using conditional logic to change the tone and formatting.

2024 260
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Review Management: An Essential Component of Modern Marketing

InMoment XI

Online review management is the business process that involves monitoring, analyzing, responding to, and generating reviews across multiple online review websites, usually with the aim of supporting a company’s marketing strategy, building brand reputation, and improving overall business performance. What is Review Management?

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28 must-have content creation tools your business needs in 2024 

BirdEye

28 best content creation tools for your business Content creation tools – Your gateway to a consistent and engaging content strategy Frequently asked questions on content creation tools Generate, edit, and boost your content with Birdeye What are content creation tools?

2024 58
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Review monitoring uncovered: Top 16 tools for epic branding

BirdEye

Additionally, tracking recurring trends in reviews allows companies to uncover customer needs and dramatically boost lead generation and conversion rates. Recurring keywords, phrases, and overall sentiment in reviews (positive or negative) can effectively guide business decisions.

Brands 98
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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

Incorporate local keywords naturally into your content to improve its visibility in local search results. Encourage user-generated content by hosting contests, challenges, or events that encourage your audience to share their experiences and stories related to your business or community.

Events 260
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How to get discovered with social media SEO? 

BirdEye

Keywords, hashtags, post captions, video content, and blogs play a vital role in this. So businesses benefit from the social signals, such as social media shares, likes, and comments, generated from users engaging with and sharing your social content. Good content can only succeed if it reaches the right audience.