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The Loyalty Debate, in Association with Loyalty Magazine

Currency Alliance

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

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Protected: The Loyalty Debate, in Association with Loyalty Magazine

Currency Alliance

To view it please enter your password below: Password: The post Protected: The Loyalty Debate, in Association with Loyalty Magazine appeared first on Currency Alliance. This content is password protected.

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Are You Delivering “Comfort and Joy” to Your Customers?

Customer Bliss

He is considered a world-renowned authority on customer loyalty and service innovation. He also has written more than 700 columns for many business journals, magazines, and top blogs. Magazine , Wall Street Journal , USA Today , CEO Magazine , Money Magazine, and Entrepreneur.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Due to his level of expertise, Jim has been featured in numerous publications, including CIO Review, Contact Center Pipeline, Connections Magazine, and was also listed as one of the ‘Top 20 Influential People to Follow’ on Twitter. Magazine, Forbes, U.S. Follow on LinkedIn. Brad Cleveland, Author, Speaker & Consultant.