CSM Magazine
OCTOBER 4, 2023
Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?
Interactions
JUNE 2, 2022
The IVA should be able to send safety protocol details and reminders during key parts of your travelers’ journey to ensure a smooth experience for everyone, like gate information and ground transportation logistics. Maintaining loyalty and rewards programs . Providing automation for all CX travel tasks .
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Beyond Philosophy
NOVEMBER 7, 2016
Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).
Currency Alliance
SEPTEMBER 5, 2018
A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. And why does this happen?
Currency Alliance
NOVEMBER 14, 2019
The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.
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