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Feedback Loops and Their Impact on the Customer Experience

InMoment XI

But, most businesses fail to act on a lot of the feedback they receive. An organization can act on these insights by fixing the existing product or service, and then making sure similar issues don’t appear in the future. Customers appreciate when their feedback is acknowledged and acted upon, leading to increased loyalty and advocacy.

Feedback 260
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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite?

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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation.

B2B 551
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How to Humanize Customer Experience & Drive Meaningful Customer Relationships

InMoment XI

Consider platforms like Instagram, Yelp, and YouTube. People can use these platforms to freely (and frankly) express themselves in a way that numbers cannot allow. After accumulating enough unstructured data, the next step is to analyze and act on what you’ve learned.

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Understanding the Importance of Social Media Marketing

InMoment XI

Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. Social media is an excellent platform for sharing expertise, insights, and valuable information.

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How Employee Experience Initiatives Help Brands Retain Talent, Grow Workforces, and So Much More

InMoment XI

Rather, organizations need to go deeper by carving meaningful intelligence out of their employee feedback, then acting upon it. Well, you might be surprised (or not) to learn that a lot of brands and experience platform vendors consider gathering feedback the high water mark of program success, not acting on it.

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How to Kickstart the Next Digital Experience Trend

InMoment XI

However, most CX platforms are still primarily focused on surveys and traditional metrics (in blue in the figure below). As you can see in the figure below, Integrated CX takes into account all the new signals customers are sending and houses them in one place, the InMoment XI Platform. Sounds like a fairytale?