Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why
InMoment XI
DECEMBER 7, 2022
These various interactions along the customer lifecycle —and, more specifically, those that have the most impact on the business—are what we like to call “Moments That Matter” (MTM) in customer experience. In the past couple of decades, it has become more clear that consumers are after more than just the “product” they purchase.
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