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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

These various interactions along the customer lifecycle —and, more specifically, those that have the most impact on the business—are what we like to call “Moments That Matter” (MTM) in customer experience. In the past couple of decades, it has become more clear that consumers are after more than just the “product” they purchase.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Analyzing unstructured data requires more advanced techniques than standard data analysis. Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. Where Does Unstructured Data Come From?

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Power up Your Productivity to Drive Experience Improvement

InMoment XI

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Workshop 596
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. In other fields, the application of predictive analytics is making a big impact. It’s an opportunity that your company can capitalize on today. Enhance cross-selling and up-selling opportunities.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Marketing 260
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, it holds immense potential to unveil customer sentiments, emotions, and expectations, which can significantly impact business decisions. Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. This generation has been widely characterized as one who cares about the ethical impact of what they purchase.

Marketing 260