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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Your company’s reputation is arguably more important than your product or service. Doing this allows you to cultivate a strong and recognizable presence in the market. Google Alerts, social media monitoring tools, and specialized software can help you stay informed.

Brands 378
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

An example of local SEO in action is when someone searches for a specific service or product with a location-based query, such as “plumber near me” or “coffee shop in Dallas.” Here’s how to implement a local content marketing strategy effectively: 1. What is an Example of Local SEO?

Events 260
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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

The answer and best strategies are backed by science and decades of social behavior. Customers need to gain a clear value from your product or service, believe your brand is an authority in your space, and trust you with their time, money, and data. Are there customer feedback insights or reviews that express product quality concerns?

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10 Ways to Listen to Customers Without Surveys

CX Accelerator

During the Customer Experience Question of the Day (#CXQOTD), a daily CX question we pose to the CX community, we asked, ,, “What are your favorite ways to listen to the voice of customer without surveys?” Use your product. Present your product roadmap and get valuable customer input. Pay attention to social media.

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7 proven tactics to revamp your local reputation management 

BirdEye

A business’s local reputation is one of the most critical factors contributing to its success in a competitive market. Local reputation management is the process of monitoring, improving, and managing the reputation of a business in a target local market. 78% of consumers would not buy from a business with a negative reputation.