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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Celebrity Products Supported by Social Listening

NetBase

Celebrity products are nothing new. But in this digital age, celebrity backing can lead to products becoming viral and selling out instantly, particularly when supported by social listening. Maintaining Product Amplification & Love. Maintaining Product Amplification & Love. Take cosmetics, for example.

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Feedback Loops and Their Impact on the Customer Experience

InMoment XI

A feedback loop, specifically the customer feedback loop, is defined as the process companies use to gather customer feedback and then respond to it by improving some aspect of the business or product. The credit union will make note of this and make sure that future products meet the benchmark set by the successful chat function.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. When customer data comes in the form of social media posts, reviews, or survey responses, it can be analyzed to gauge public sentiment toward products, services, brands, or events.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. It helps the world’s top brands and enterprise organizations manage their social media efforts in one place.

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Engage Your Customers With Social Media Content That Educates Them About Your and Your Product: Here’s How

CSM Magazine

Using social media is certainly powerful, but without the right strategy and types of content, it will fall flat without achieving your business goals. Here are some ways to engage your customers on social media to educate them. There is a reason why product manufacturing videos are so interesting.