What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints. A great online demo? But that’s only scratching the surface. Online chat could be a touchpoint.
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