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Do You Need a Customer Experience (CX) Manager?

InMoment XI

CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Do you need a customer experience manager dedicated to managing this effort? Let’s find out.

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Lessons Learned When Constructing A Seamless Customer Journey

Gainsight

They shift and change with your products, your markets and even your go-to-market strategy. If you’re facing the need to revisit and revamp your customer experience, our discussion with Mai Elizer, Senior Solutions Engineer at Comeet , offered invaluable insights into constructing a predictable and efficient customer journey.

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The Evolution Of Customer Success In The Digital Age

Gainsight

With teams being downsized and CSMs being held accountable for more, the role of how digital motions come into play is more crucial than ever. According to Gainsight’s research, anticipating customer needs before they arise is key to fostering strong relationships and preventing churn.

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Top 3 Use Cases for Customer Communities in 2024

Gainsight

From Customer Success Managers (CSMs) to Community Managers (CMs) and Customer Education teams, everyone is feeling the pressure to protect Net Revenue Retention (NRR) and drive business growth through expansion. That means it’s critical to empower our customers to be wildly successful with our products and services.

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Announcing the 2023 Pulse Europe GameChanger Award Winners!

Gainsight

These champions of efficiency combine the strengths of digital experiences and human expertise to power healthy customer life cycles at scale. They offer mobile and landline services for private and business customers as well as innovative digital solutions based on infrastructure and the analysis of mobile data.

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Pooled Customer Success Management: The Water’s Fine

Gainsight

That’s why organizations of all sizes are transforming their CS teams, either replacing or supplementing high-touch CS models with digital scale strategies that empower CSMs to do more with less. A key digital strategy to efficiently scale CS teams is pooled customer success management (pooled CSM).

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Customer Education Managers & Customer Success Managers: Who Does What?

Gainsight

Nick Mehta , CEO and Founder of Gainsight, recently said, “Every single software company has a customer success program now. Unfortunately, the lines between the two mission-critical functions—CEMs and CSMs—are blurred, leading to an unhealthy overlap leading to inefficiencies, missed opportunities, and a subpar customer experience.

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