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Your Guide to Mastering Brand Reputation Management

InMoment XI

It involves monitoring, influencing, and maintaining the overall sentiment surrounding a business to ensure a positive image. Doing this allows you to cultivate a strong and recognizable presence in the market. Customer Satisfaction The satisfaction of your customers directly influences your brand’s reputation.

Brands 378
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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 551
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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. This also involves creating or claiming your brand’s local business listings.

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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 295
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Reshaping The Future of Digital Customer Service: 23 Influential Leaders to Watch in 2023

TechSee

TechSee’s Annual Influencer List For a second year, everyone at TechSee is proud and excited to share our annual list of influential leaders in the space of digital customer service. Finally, worth mentioning the list is by no means a ranking, and the influencers are in alphabetical order.

2023 207
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[Experience Action Podcast] CX Pulse Check – February 2024

Experience Investigators by 360Connext

This episode takes you through the crucial balance of meeting customer needs while navigating the complexities of AI-driven markets. Join us for a conversation that will leave you with a richer understanding of the AI revolution in customer experience and ready to embrace the future of innovation and opportunity.

2024 143
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The ultimate guide to brand salience

BirdEye

Every business owner wants to expand and invest in newer markets. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds. What factors influence brand salience? Brand awareness helps your brand build and establish a strong presence within the market.

Brands 105