Remove what-is-ad-tech-and-why-should-you-care-about-it
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Response Bias in CX: How to Get Better Feedback

InMoment XI

What is Response Bias? For example, if someone asks you how much you exercise, you might be inclined to say four times a week, even if the answer is two. Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. How Common Is Response Bias?

Feedback 260
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Do You Need a Customer Experience (CX) Manager?

InMoment XI

CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Do you need a customer experience manager dedicated to managing this effort? By nature, a startup is all about the big picture.

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Avoiding Customer Experience Missteps in 2024: A Guide to Sidestepping Common Pitfalls and Outdated Trends

Experience Investigators by 360Connext

AI isn’t just about tech; it’s about empathy. AI isn’t just about tech; it’s about empathy. It’s all about connecting wherever your customers are. Start with your customer’s journey, then determine what channels need better attention and design to serve them.

2024 143
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Best Practices for Conducting an In-App NPS Survey

Retently

Are you leveraging the full potential of the in-app NPS survey to tap into customer feedback? Effective in-app NPS surveys require strategic timing, personalization, and careful crafting of questions and follow-ups to yield the most valuable feedback while integrating seamlessly with the customer experience. What’s NPS All About?

NPS 78
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Advocate for your firm: How to master law firm marketing

BirdEye

You can lean on understanding the law and legal precedents to guide you in the courtroom. If you’re new to the world of law firm marketing, we’ve got you covered. If you’re new to the world of law firm marketing, we’ve got you covered. See what Birdeye can do for your firm.

Marketing 111
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? That’s a hard statistic to swallow, but it’s essential to understand why this is the case. Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3

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10+ types of customers to know in 2023  

BirdEye

Each customer you target comes with unique temperaments, making a one-size-fits-all approach ineffective. And that is why it is important to understand the different types of customers before designing a marketing strategy. That is why we deem it important to divide them into different groups to understand them better.

2023 98