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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Connect with Shep on LinkedIn. The concept of simplicity is financially powerful.

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

This week, we feature an article by Tarek Kamil, CEO and Founder of Cerkl, an internal communication software that helps teams connect. The reality is that the connection (or lack thereof) between employee engagement and customer experience can seriously impact business performance.

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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

As a result, consumers carry higher expectations for customer service than ever before – and they will vote with their feet when these demands are not met. remains unchanged since 2009 while inflation reached 6.2% remains unchanged since 2009 while inflation reached 6.2% Connect with Shep on LinkedIn. in 2022 and 5.4%

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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

In 2009 only 18% of the value of the top 100 brands was in subscriptions. The Wall Street Journal) The quality of customer experience offered by consumer-facing brands and government agencies declined in the year through April 2022. consumers’ perceptions of 221 companies and federal agencies. This grew to 29% by 2018.

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How to Tame a Volatile Stock Market? Invest in Customer Experience.

Strativity

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Annualized, this is the most movement of such magnitude since 2009. Many companies have had challenges connecting an improved customer experience to better financial returns. Temkin Group Q1 2018 Consumer Benchmark Survey .

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How AI-based self-service can transform the customer experience

Eptica

Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. hours per day online , up from just 3 hours in 2009. This means that websites are now the primary way that consumers interact with brands.