Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All
ShepHyken
OCTOBER 13, 2017
Did you catch Intelligence Report 2017? The report indicated that loyalty program members aren’t always interested in discounts. Discounts are important, and they’re the basis of any rewards program, but if that’s all you’re offering, chances are the repeat purchases you’re getting are fleeting and not customer “loyalty” at all!
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