2018 Blog Multi-Channel ROI 
Currency Alliance
JUNE 21, 2018
In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Diversification Across Channels.
Optimove
APRIL 21, 2022
In 2018 she began teaching a class called Psychology and the Good Life, which quickly became one of Yale’s most popular courses; nearly a quarter of the undergraduate student body enrolled in the first year it was offered. Laurie Santos is a renowned psychology professor at Yale University. Marketing Manager at Paper Source.
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ReviewTrackers
JULY 23, 2018
List down your closest competitors and check out which channels they’re using. Other forms of content include webinars, case studies, gated guides, and blog posts. According to the 2018 Online Reviews Survey , 94 percent say that a negative online review has convinced them to avoid a business. 6: Engage With Your Community.
Avaya
APRIL 24, 2017
It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. The question is: How do you bring your email, tweet, post, or blog to my attention amid all the clutter? The bottom line is that a business can support virtually every interaction channel.
SurveySensum
JULY 14, 2020
He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link].
Currency Alliance
DECEMBER 20, 2022
During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.
Comm100
FEBRUARY 5, 2018
This blog post aims to demystify customer engagement software by identifying the kinds of engagement tools that are out there, and what these tools are good for. CRM software stores customer data from various channels — such as email, brick and mortar stores, and the website — in one central location: ideally the cloud.
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