Currency Alliance
JUNE 21, 2018
In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Diversification Across Channels. References. [i]
West Monroe
JULY 30, 2023
The future of banking—this year and beyond—hinges on understanding customers, building seamless experiences both digital and interpersonal, and evolving multi-channel strategies to meet needs and navigate a turbulent economy; this only matters more at the mid-year point of the year.
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Optimove
DECEMBER 3, 2018
Calculating your marketing campaigns ROI is a challenging task. Optimove harmoniously orchestrates intelligent, highly effective customer interactions across a variety of channels, giving your relationship marketing a scientific and agile edge. Copyright © 2018, Mobius Solutions. Measuring Your Retention Efforts Uplift.
Optimove
APRIL 21, 2022
In 2018 she began teaching a class called Psychology and the Good Life, which quickly became one of Yale’s most popular courses; nearly a quarter of the undergraduate student body enrolled in the first year it was offered. Laurie Santos is a renowned psychology professor at Yale University. Marketing Manager at Paper Source.
BirdEye
MARCH 9, 2021
Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. As mentioned earlier, customers are reviewing and recommending outside of traditional marketing channels more than ever before.
ReviewTrackers
JULY 23, 2018
List down your closest competitors and check out which channels they’re using. According to the 2018 Online Reviews Survey , 94 percent say that a negative online review has convinced them to avoid a business. A report even found that as much as 83 percent of marketers believe that managing reviews “absolutely” delivers good ROI.
Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. This undermines loyalty; it’s a strategy that sank Plenti – American Express’s attempt at a coalition – in 2018.
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