Totango

MARCH 26, 2021

In the awareness stage, your marketing campaigns raise prospects’ consciousness of your brand, inviting them to visit your website. Capturing contact information for follow-up marketing. Tactical goals: Making multiple marketing touches. Track Net Promoter Score to measure customer sentiment. Generating web traffic.

2021 66

2021 Net Promoter Score Social Media Sales 66

Lithium

MAY 4, 2021

Some blog areas are limited to Khoros customers only. Building and Integrating Custom Metrics [Video/Blog] : In this short tutorial, I’ll show you when it would be useful to build custom metrics, how to create them and how to integrate them into your dashboard. Here’s the Atlas content you do not want to miss! Apple iOS 14.5

2021 52

2021 Webinar Events Social Media 52

Daniel Group

APRIL 12, 2022

My last blog , Three Tips to Fire Up Your Customers to be Your Best Sales Force!, included how to encourage your customers to be a vital part of your B2B company’s sales and marketing. I have had several discussions with our clients about the central role good service can play in improving sales and marketing.

Customer Experience 103

Customer Experience Banking Reference B2B 103

CX University

MARCH 18, 2024

Understanding Hyper-Personalization Hyper-personalization is a data-driven marketing strategy that uses artificial intelligence (AI), machine learning, and big data analytics to deliver personalized content, products, and services to customers on a one-to-one basis. See below on how this is used to measure success of hyper-personalization.)

Customer Experience 52

Customer Experience Retail 2023 2022 52

Optimove

MAY 20, 2021

For the 2nd year in a row, Optimove is recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs1. The scores accumulate to the following rankings: 2 nd highest scored vendor for Campaign measurement (improvement). 3 rd highest for the Campaign Creation use case (no change).

Marketing 52

Marketing 2021 Measurement Roadmap 52

Comm100

JANUARY 10, 2021

In this blog, we’re going to run through the major features to look for when choosing your free live chat software, and why each is important. You can’t afford your customer’s data getting into the wrong hands because your live chat software didn’t have the most up-to-date and thorough security measures. Selected Content.

2021 52

2021 Social Media Measurement Reference 52

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. billion on R&D.”

Consumers 56

Consumers Marketing 2022 2021 56

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. PLG Readiness Assessment.

2022 52

2022 Government 2021 Magazine 52

Daniel Group

NOVEMBER 30, 2022

Admittedly, it is hard to measure the financial benefits because the impacts often occur outside the organization (e.g., Another Way To Measure CX Outcomes? Following Fred Reichheld’s presentation, Marty Yuzwa, Six Sigma Manager, Ohio Machinery , led a session on how his company measures CX outcomes. Supplies are limited.

2022 98

2022 NPS Net Promoter Score Presentation 98

Beyond Philosophy

JANUARY 15, 2021

One thing I love about dealing in the digital space is you can measure everything. Of course, I’m part of only one market segment for uninterruptible power supply customers. Framing isn’t marketing, but it does pertain to how you word your message. Testing, Testing, Testing. The words you use affect framing.

2021 99

2021 Airlines Presentation Information 99

ViiBE Blog

JANUARY 19, 2022

ViiBE Blog Customer service challenges of remote work Anna Gorina January 19, 2022 Share this article Contents Share this article Contents Before 2020, only a few companies across the globe had remote work best practices in place where they were used to allowing team members to work from home for a certain period of time regularly.

Customer Service 52

Customer Service Net Promoter Score E-support 2021 52

PeopleMetrics

FEBRUARY 18, 2021

How To Close the Loop on Customer Feedback: Best Practices for 2021. is a free online session where experience measurement experts from our team answer YOUR questions about CX, EX, Pharma Patient Support Services and more. Discover our award-winning Customer Experience (CX) blog: [link]. Absolutely! sessions: [link].

Feedback 62

Feedback Customer Centricity 2021 Loyalty 62

ViiBE Blog

AUGUST 17, 2021

ViiBE Blog. August 17, 2021. Customer experience is one of the most important factors defining the future growth of every company and organization – after all, no marketing strategy works better than positive word-of-mouth of those who have already used the business’ services and are happy about their experience.

Customer Experience Management 52

Customer Experience Management CEM Customer Experience Management 52

CustomerSuccessBox

JUNE 11, 2021

So let’s say you’re a marketing automation tool. I think the point that I’m trying to make here is that you are not able to recognize all the axis on which you want to measure the value delivered. The post Strategies to Increase Upsell and How to do it the right way in 2021 ? Let me explain with an example.

2021 52

2021 Customer Success B2B Measurement 52

Hallmark Business Connections

JUNE 2, 2021

In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. As noted in Deloitte’s 2021 Global Marketing Trends report , purpose-driven marketing pays off in improved loyalty and recognition.

Advertising 52

Advertising Marketing Brands Connections 52

Kustomer

JANUARY 6, 2021

And that’s why we are introducing CX Stories from the Frontlines, a blog series that will showcase how REAL brands are tackling REAL problems with Kustomer. Reach out to marketing@kustomer.com and we’ll include you in the next iteration. Online Retailer Measures Impact of Logistics Changes on CSAT. Have a good story to share?

E Commerce 98

E Commerce Multi-Channel E-support Fashion 98

Optimove

AUGUST 12, 2021

We are deeply proud to announce that Optimove has been recognized as a Leader in “The Forrester Wave : Cross-Channel Campaign Management (Independent Platforms), Q3 2021” (CCCM). Its BI Studio adds integrated business intelligence tools, and Optibot provides AI-generated marketing user recommendations.”

Management 98

Management 2019 Telecommunications 2021 98

Lumoa

APRIL 7, 2022

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on.

NPS 83

NPS Net Promoter Score Banking CEM 83

Optimove

SEPTEMBER 5, 2023

A surprising finding reveals that NFL bettors experience less marketing fatigue than online shoppers, but most use multiple betting sites. Marketing Fatigue: NFL bettors suffer less – only 37% want fewer messages, in contrast with 66% of online shoppers. Popular bets: point spread (59%), over/under (53%).  After NFL ends?

Sports 52

Sports 2023 2024 Engagement 52

Kerry Bodine

DECEMBER 30, 2020

For years, I’ve had a list of external triggers — like the introduction of a new technology or a stock market crash — that should prompt you to reexamine how your customers’ needs and expectations are changing. Number 6: Why You Need To Measure Journeys—Not Just Touchpoints. What do you want us to write about in 2021?

2020 90

2020 Customer Experience Customer Journey Customer Journey Mapping 90

Natalie Petouhof

AUGUST 15, 2022

Valoir’s State of Digital Transformation study published in Fall 2021 found that the biggest challenges for successful digital transformation were not budgets or resources, but departmental politics and lack of executive leadership. An ounce of positive experience is worth a pound of marketing (at least).

Leadership 52

Leadership Customer Experience Contact Center Books 52

ViiBE Blog

JULY 8, 2021

ViiBE Blog. July 8, 2021. With the market already surpassing $156.24 With the market already surpassing $156.24 One of the most well-known cybersecurity companies on the market, McAfee has been producing web applications since 1987. What are the different kinds of top cybersecurity companies? Natalia Barszcz.

2021 52

2021 Government Transportation Automotive 52

Daniel Group

JULY 27, 2023

NPS Growth Over Time The chart shows the NPS for clients in this market since 2007. The statistical correlation between these two measures is significant. Issue frequency increased beginning in 2021 but has gone down since. There was a consistent increase in issue frequency from 2015 through 2021. NICE Systems, Inc.,

NPS 52

NPS Net Promoter Score Customer Experience 2005 52

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Is it Time to Do Away with Market Research Departments? How to Measure Customer Centricity the Right Way.

Customer Centricity 71

Customer Centricity Article 2020 Hospitality 71

Gainsight

APRIL 21, 2022

According to a KeyBank Capital Market (KCBM) 2021 Survey, the spend to acquire $1 of new Annual Recurring Revenue (ARR) from a new customer was $1.67 There were four distinct measurable and quantitative factors to this process: Develop baseline key performance indicators (KPIs). in 2021 and 7.0% in 2021 and 7.0%

2021 52

2021 2022 2020 Chief Customer Officer 52

ViiBE Blog

JULY 22, 2022

ViiBE Blog Best ways to use CRM Anna Gorina July 22, 2022 Share this article Contents Share this article Contents Enhancing the Digital Experience with Remote Assistance Free Retail E-book available now! You can also use your CRM to track your sales pipeline and manage your digital marketing campaigns.

Social Media 52

Social Media Omnichannel E-support 2021 52

Daniel Group

JULY 27, 2023

NPS Growth Over Time The chart shows the NPS for clients in this market since 2007. The statistical correlation between these two measures is significant. Issue frequency increased beginning in 2021 but has gone down since. There was a consistent increase in issue frequency from 2015 through 2021. NICE Systems, Inc.,

NPS 52

NPS Net Promoter Score 2005 2007 52

Lithium

JANUARY 4, 2022

2021 is already over, and we’re not even over 2020 yet. Here is the latest on Atlas you should know about Some blog areas are limited to Khoros customers only. Advanced Marketing Webinars Watch now. Hello to all of our Atlas members! But as the year flew by, we learned a lot about customer engagement. So, what now?

2022 52

2022 Webinar Events Contact Center 52

Optimove

OCTOBER 6, 2022

How are we marketers to know which sale will win our customer’s heart? Below are a few email marketing strategies that can help you win over your customers on what is possibly the most competitive day of the year for retailers. How do you measure the success of a campaign? How do we do it right?

Events 94

Events 2021 Loyalty Retail 94

Bizagi

JANUARY 15, 2021

None of us hope for vaccine passports to become essential for carrying out day to day activities, such as going to the shops or a cafe they may well become essential during 2021 in certain industries such as travel, large scale hospitality and within the healthcare sector. Who is using vaccine passports? The post What is a Vaccine Passport?

Travel 85

Travel Healthcare 2021 2020 85

Oracle

DECEMBER 21, 2020

Over the past 16 weeks, you ‘ve had the chance to learn more about the categories, finalists, and winners of the 2020 Markie Awards in our Markies Monday blog series. The Borderless Award for Best International Marketing Campaign. The Thinker Award for Best Innovation in CX (Marketing). Share your results.

2020 76

2020 ROI 2021 2007 76

Stella Connect

DECEMBER 15, 2021

1: Negative word of mouth (WoM) marketing is the new norm, with nearly 50% of consumers engaging in it after a poor customer service experience. . Source: 2021 Stella Connect by Medallia survey of 2,100 consumers in the US and UK. Source: 2021 Stella Connect by Medallia survey of 2,100 consumers in the US and UK.

Poor Customer Service 75

Poor Customer Service 2021 2022 Consumers 75

Lithium

DECEMBER 7, 2021

It’s the last Atlas highlights blog of the year, and I would like to take a moment to thank everyone who continues to be a part of this community. ICYMI: We recently announced that we’ll be expanding our years-long partnership with Opal to enable enterprise companies to work more efficiently and effectively across marketing channels.

2021 52

2021 Events 2022 Metrics 52

Experience Investigators by 360Connext

NOVEMBER 8, 2022

” The CMO is still the Chief Marketing Officer, but now they’re the defacto Chief Experience Officer. Business outcomes must be measurable. And even for those who have read the books and perhaps even follow this blog – they need to hear the commitment from the top of the organization again and again and again.

Customer Experience 110

Customer Experience Competitive Advantage Customer Centricity 2020 110

COPC

NOVEMBER 5, 2021

As a result of the changes since the onset of the COVID-19 pandemic, brand leaders are rapidly addressing their outsourcing partnerships in 2021 with enhanced work-from-home (WFH) and drastic competitive sourcing strategies. The outsourcing contact center market is becoming more competitive. WFH Insights. Competitive Sourcing Insights.

Contact Center 52

Contact Center Workshop White Paper 2021 52

Think Customers

MARCH 28, 2022

However, in order to attract and retain gigCX workers, especially in a tight labor market, it’s essential to approach engagement and retention with strategies that are customized to fit their needs and interests. According to a Pew Research Center report, “The State of Gig Work in 2021,” 9% of U.S. workforce by 2023. “To

Contact Center 105

Contact Center Effort Score Metrics 2023 105

ClientSuccess

APRIL 28, 2021

Silicon Slopes, Utah, April 28, 2021 — ClientSuccess, a leading Customer Success Platform, announced today that Kristi Faltorusso has joined their executive leadership team as Vice President of Customer Success. . VP, Marketing & Sales. Faltorusso brings over a decade of experience in Customer Success leadership.

Leadership 54

Leadership Customer Success 2021 2020 54