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Review Management: An Essential Component of Modern Marketing

InMoment XI

Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers. of customers read reviews when looking for products and services online. According to research, over 99.9%

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Put simply: it involves analyzing current and historical data to make predictions about future events or trends. Scientists are combining linguistics, robotics, machine learning, and camera engineering to decode the language of sperm whales. In other fields, the application of predictive analytics is making a big impact.

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Understanding the Importance of Social Media Marketing

InMoment XI

According to research: 47% of consumers reach out to brands on social because they have a product or service question. Using information from unstructured data, companies can gain valuable insights into how to improve their brand, products, services, and overall customer experience. Why is Social Media Important?

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Google Reviews: Steps for Businesses to Succeed

InMoment XI

Whether you operate in retail, financial services, insurance, or any other industry, consumers will not purchase your product or services if you have poor Google business reviews. Google Reviews are user-generated evaluations and comments about businesses and services that are posted on Google’s platform. What are Google Reviews?

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How to Become an Expert Survey Builder with InMoment

InMoment XI

From the very beginning, they’re thinking about outcomes such as: Why does this matter to my customers? Ask the right questions about the main touchpoints of their journey, not just the start and end. What do expert survey builders know that makes them so successful? Well, they’re always designing with the end in mind.

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Q&A: B2B Customer Experience Conversation with Avnet’s Peggy Carrieres About Supply Chain Challenges, Capturing the Voice of Customer, and More!

InMoment XI

I’d like to start the conversation about the connection between the supply chain challenges many B2B companies are facing and how these challenges affect loyalty. Peggy: I have been in this industry for over 25 years, and back then, it was all about process-focused engineering and technology—and that’s great.

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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

Local search engine optimization (SEO) is an effective strategy for driving traffic and revenue to businesses of all sizes, not just smaller local businesses. Local SEO (Search Engine Optimization) is the practice of optimizing your online presence to attract more business from relevant local searches on search engines like Google.

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