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Mastering the Retail CX Landscape: A Deep Dive into NPS Trends

InMoment XI

It’s the beacon that guides their actions and decisions, ensuring that every interaction with customers reflects their core values and promises. The Era of Personalisation In an age where consumers are inundated with marketing messages, personalisation has become a key factor for success.

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How FlexJobs Engages Customers With Proactive Messages

Help Scout

Learn how FlexJobs was able to double traffic and contacts during the pandemic as a result of their Beacon and Message setups in Help Scout. Read the full article

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How Beacon Helps You Deliver Great Customer Service

Help Scout

Help Scout’s Beacon gives your customers access to email and live chat support, help documentation, and proactive messaging—all right where they need it. Read the full article

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. In today’s dynamic business environment, where customer expectations are ever-evolving, contact center analytics stands as a beacon, guiding businesses towards excellence.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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In Retail? Here’s How to Use Proximity Marketing to Elevate Your Brand

Optimove

Or when you pass Sephora on your way home from the office on a Friday night and receive a message telling you to start off the weekend with a ‘ buy-one-get-one-half-off’ offer on their new makeup range – that’s proximity marketing. When the customer is ready, they head to your store where a beacon picks up that they’ve arrived.

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Why You Don’t Need an AI Support Chatbot

Help Scout

But while that promised perfection of AI has not yet arrived, tools like Help Scout’s Beacon can help you get there today. By combining an always-accessible help point with a flexible blend of contextual self-service , live chat , and messaging options, Beacon can transform your customer’s experience without exploding your budget.

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