Bilingual Customer Support: Where Live Agents and AI Coincide
BlueOcean
OCTOBER 4, 2023
But what mix of live agents versus AI is best for your business? Likewise, we know that offering live agent support for Spanish consumers is a competitive advantage in many markets in the U.S. Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. But what’s the best approach?
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