ShepHyken

FEBRUARY 22, 2019

I could write a book just about my Trader Joe’s customer experience! DoubleTree Hotels is another customer-centric organization that models good CX. Co-working space, WeWork, delivers unexpected Wow Moments at the ideal time and place in the customer journey. Think about that example for a moment.

Blog 108

Blog Hotels B2C Loyalty 108

Lumoa

AUGUST 18, 2022

Somehow, it feels like it’s a DeJa’Vu moment happening daily because as what every company tells its customers, “Your opinion matters” or “You are important to us”. engaging customers till the very end to keep customer loyalty and treating every customer journey with equal importance contributes to the business’ success story.

Customer Journey Mapping 83

Customer Journey Mapping Customer Journey Feedback Voice of Customer 83

ShepHyken

FEBRUARY 16, 2018

By shifting the focus of your measurement programs externally, you can collect information as to which specific brands are most valued by the customers, as well as what specific moments along the customer journey have the greatest impact on brand perception.

Blog 86

Blog Measurement Customer Centricity Article 86

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Essentials of the Stage One Customer Journey.

Customer Journey 59

Customer Journey Brands Marketing Return on Investment 59

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Second to None

FEBRUARY 4, 2020

Digital now permeates the grocery path to purchase by influencing shoppers’ awareness, selection, purchase and loyalty, and in turn is driving new and evolving consumer habits: More than three-quarters (77 percent) of consumers surveyed use digital touchpoints such as recipe websites and blogs to drive awareness and find inspiration.

Customer Journey 48

Customer Journey 2013 Retail Apparel 48

Totango

MAY 5, 2021

By measuring customer experience, companies can easily become more educated about customer behavior and opinions. This information can, in turn, influence product updates, customized offerings, and internal workflows. The Importance of Measuring Customer Experience. Identify bottlenecks in your customer journey.

Measurement 118

Measurement Customer Experience Net Promoter Score Effort Score 118

ShepHyken

JULY 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization strives to encourage consistency within every moment of the customer journey. Read Shep’s latest Forbes Articles: Customer Experience Is The New Brand.

Social Media 47

Social Media Blog Brands Consumers 47

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

APRIL 18, 2023

And customer-centric companies have been using surveys to understand customer needs for even longer than that. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better. When do errors occur in product use?

Customer Experience 83

Customer Experience Management Net Promoter Score Insights 83

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. And it will make it easier to build strong relationships and a strong culture of customer centricity. How many different ideal customers (personas) we have? In This Article: Preliminary Steps 1.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

PeopleMetrics

FEBRUARY 25, 2022

This connection is a critical factor in driving customer retention and net promoter score improvements over time. CX encompasses every interaction across all stages of the customer journey, from discovery and awareness to decision-making, transactions, and retention. What is customer experience management?

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71

Totango

OCTOBER 20, 2020

By measuring customer experience, companies can easily become more educated about customer behavior and opinions. This information can, in turn, influence product updates, customized offerings, and internal workflows. The Importance of Measuring Customer Experience. Identify bottlenecks in your customer journey.

Measurement 86

Measurement Customer Experience Net Promoter Score Effort Score 86

GetFeedback

NOVEMBER 4, 2019

Structured data like survey responses and customer data is simpler to act on, but unstructured data like text responses are equally valuable. . Finding a platform that offers advanced text analysis alongside other more traditional analysis is critical to creating what Bob Thompson calls the Voice of Customer Command Center.

B2B 150

B2B Multi-Channel Net Promoter Score NPS 150

Pointillist

AUGUST 18, 2021

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. This year, 68% of high performers reported having a role or a team dedicated to customer journey management.

Customer Journey 40

Customer Journey Omnichannel Measurement Social Media 40

Totango

JUNE 1, 2021

The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 69

Customer Insights Insights Touchpoint Metrics 69

Lumoa

OCTOBER 12, 2020

In this article, we’ll explain to you what customer feedback loops are, explain the difference between the inner and the outer customer feedback loop, and give some concrete examples of them. The company recognizes the customer as a super fan, and sends them coupons and swag as a thank you for the positive recognition.

Feedback 83

Feedback NPS Customer Centricity Roadmap 83

Totango

JULY 24, 2020

The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for. Leverage Voice of Customer Feedback. The goal is to help your customers realize their full potential by giving them the right solutions and guidance to succeed.

B2B 62

B2B Customer Success Customer Centricity Voice of Customer 62

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Education Services Group

MARCH 15, 2023

Customer Success is ideally situated to captain Voice of the Customer the cross-functional connector. We can collect data directly from our customers at key points in their customer journey using interviews, surveys, regular interactions, and engagement on social media. What does a closed loop look like?

Social Media 52

Social Media NPS Feedback Customer Success 52

Lumoa

JANUARY 9, 2018

Read the full answers: Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

OpinionLab

MARCH 25, 2019

The study concludes that “improving major touchpoints such as customer service, while a common and often necessary starting point, does not yield the best returns. CX initiatives enjoy greater success when they improve the customer journey or deliver a unique experience to differentiate in the market”.

Customer Experience 74

Customer Experience Contact Center Omnichannel Retail 74

PeopleMetrics

DECEMBER 12, 2017

It is about setting up “listening posts” to collect customer feedback and sentiment, then leveraging that data to expose actionable insights that can be used to improve operations and the end-to-end customer journey. P.S. What did you think of this blog post? System Harmony. Talk to David.

CEM 84

CEM Customer Relationship Management Customer Relationships Customer Experience Management 84

Russel Lolacher

JUNE 15, 2021

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. There are some great brains out there that break all this down into case studies and tactics that leaders can really use to better serve their customers.

Employee Experience 128

Employee Experience Customer Service Net Promoter Score 2021 128

OpinionLab

DECEMBER 17, 2018

OpinionLab’s fundamental value proposition was to quickly diagnose and resolve CX issues on websites by combining Voice of Customer with operational data that made that VoC actionable. A couple years later, a new player emerged in the digital feedback space that sought to extract value from digital Voice of Customer a bit differently.

2001 95

2001 Competitive Advantage Voice of Customer Social Media 95

Second to None

JUNE 5, 2018

If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. In doing so, you are cutting costs by limiting the need for enhanced customer acquisition programs, and instead increasing the profit you receive from the customers you have already captured.

B2B 63

B2B 2018 Voice of Customer Loyalty 63

CX Workout - Ideas Blog

NOVEMBER 3, 2020

2) Misunderstanding the True Voice of Customers and Employees. 3) Little connection between the Employee Experience and Customer Experience. For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing?

Net Promoter Score 98

Net Promoter Score Employee Experience Customer Satisfaction Metrics 98

OpinionLab

MARCH 25, 2019

The study concludes that “improving major touchpoints such as customer service, while a common and often necessary starting point, does not yield the best returns. CX initiatives enjoy greater success when they improve the customer journey or deliver a unique experience to differentiate in the market”.

Customer Experience 60

Customer Experience Contact Center Omnichannel Retail 60

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs. Learn from Customers. Proactively Personalize Engagements.

Customer Retention 63

Customer Retention Customer Success B2B Customers 63

Amity

APRIL 25, 2016

Alex helps VC-Funded startups and F100 companies optimize, leverage and accelerate their Customer Success teams. The Glide Consulting Blog. Alex is on a journey to $500k in monthly revenue. Every Thursday he publishes a new blog post about his wins, fails and lessons learned along the way. The Groove Blog.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

Lumoa

OCTOBER 31, 2018

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Beyond Philosophy

DECEMBER 23, 2015

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

Chief Customer Officer 100

Chief Customer Officer Customer Centricity Consulting Loyalty 100

Zonka Feedback

DECEMBER 26, 2023

Like this write-up, we have also created lists of the top online survey tools , data collection tools , market research tools , anonymous feedback tools , customer feedback tools , voice of customer survey tools , and much more. It offers smart text analysis, sentiment analysis, decoding intent, and much more.

Feedback 52

Feedback Insights Demo Innovation 52

Wootric

MARCH 18, 2021

The next level of CX for Growth Stage companies focuses on a few key things: Taking a more holistic view of the entire customer journey . Leveraging technology to listen to hundreds and thousands of customer comments. Get the ebook, CX FOR EVERY STAGE: How to scale your Voice of Customer program from startup to enterprise.

Net Promoter Score 52

Net Promoter Score E Commerce E-support Metrics 52

Bold360

MAY 14, 2020

I came down from Mount Sinai, slammed my golden tablets of voice of customer data in hand in front of the people, and said…. A lot of organizations have essentially just renamed the customer service environment or the contact center into their customer experience center and have not changed anything. So I changed instead.

Contact Center 52

Contact Center Leadership Customer Experience Average Handle Time 52

Second to None

JULY 31, 2018

If you are interested in submitting a guest article to the Second To None blog, please send over your ideas to danielb@secondtonone.com. . What makes live chat such an enthralling tool for customers? Studies show that 44% of online customers admit they need real-time help from a live person when online shopping.

Voice of Customer 59

Voice of Customer Consulting Brands Customer Satisfaction 59

Clarabridge

MAY 2, 2017

Clarabridge is powering this revolution by enabling brands to harness valuable customer data through new and existing features like text analytics , voice of customer , omni-channel case management and beyond. American Family Insurance Unpacks the Importance of a Customer-Centric Culture.

2017 40

2017 Insurance CEM Touchpoint 40