OpinionLab

SEPTEMBER 9, 2016

“Customer journey mapping” is a hot phrase right now in the CX industry and there is a massive appetite to fully understand how customers move through the buying cycle using this method. In fact, 63% of CX professionals map their customer experience according to recent Forrester research. Co-create with customers.

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Multi-Channel Voice of Customer 60

OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do Sounds good in theory.

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Touchpoint Voice of Customer 60

Lumoa

AUGUST 18, 2022

Somehow, it feels like it’s a DeJa’Vu moment happening daily because as what every company tells its customers, “Your opinion matters” or “You are important to us”. engaging customers till the very end to keep customer loyalty and treating every customer journey with equal importance contributes to the business’ success story.

Customer Journey Mapping 83

Customer Journey Mapping Customer Journey Feedback Voice of Customer 83

ShepHyken

FEBRUARY 16, 2018

By shifting the focus of your measurement programs externally, you can collect information as to which specific brands are most valued by the customers, as well as what specific moments along the customer journey have the greatest impact on brand perception.

Blog 86

Blog Measurement Customer Centricity Article 86

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Essentials of the Stage One Customer Journey.

Customer Journey 59

Customer Journey Brands Marketing Return on Investment 59

Forrester's Customer Insights

JANUARY 26, 2022

Customer Feedback Management (CFM) vendor Medallia’s announcement of its intention to acquire customer journey orchestration (CJO) vendor Thunderhead is an expected response to the Qualtrics acquisition of Usermind last year. The acquisitions of Usermind and […].

Voice of Customer 26

Voice of Customer Brands Customer Journey Blog 26

OpinionLab

MAY 19, 2016

The customer journey map is an essential tool for organizations needing to address the persistent cross-channel CX challenges that hinder a unique and frictionless user experience. Without a customer journey map, you’re unlikely to be able to provide a consistently positive experience at each interaction point.

Customer Journey Mapping 79

Customer Journey Mapping Customer Journey Insights Feedback 79

Second to None

FEBRUARY 4, 2020

Digital now permeates the grocery path to purchase by influencing shoppers’ awareness, selection, purchase and loyalty, and in turn is driving new and evolving consumer habits: More than three-quarters (77 percent) of consumers surveyed use digital touchpoints such as recipe websites and blogs to drive awareness and find inspiration.

Customer Journey 48

Customer Journey 2013 Retail Apparel 48

ShepHyken

JULY 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization strives to encourage consistency within every moment of the customer journey. Read Shep’s latest Forbes Articles: Customer Experience Is The New Brand.

Social Media 47

Social Media Blog Brands Consumers 47

Kitewheel

JANUARY 25, 2021

They must prepare for the changes that are coming to the world of customer journeys. In this blog, we lay out our 2021 trends based on years of experience in the customer journey space. Demand Will Increase For Journeys as a Service . 2020 demonstrated the importance of customer experience at every scale.

2021 52

2021 Omnichannel 2020 Customer Journey 52

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? Basically, it gives you real-time insight into your customers’ experiences.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Kitewheel

SEPTEMBER 9, 2020

Possible side effects of reading this blog include a newfound appreciation for VoC data, a stronger grasp of customer journey concepts, and a desire to build better experiences at your business. If symptoms persist, please contact your customer journey expert , as this may be a sign of a need to change your journey strategy.

Engagement 52

Engagement Advertising Customer Journey Voice of Customer 52

Lumoa

APRIL 18, 2023

And customer-centric companies have been using surveys to understand customer needs for even longer than that. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better. But they’re only one small piece of the customer experience data puzzle.

Customer Experience 83

Customer Experience Management Net Promoter Score Insights 83

PeopleMetrics

FEBRUARY 25, 2022

This connection is a critical factor in driving customer retention and net promoter score improvements over time. CX encompasses every interaction across all stages of the customer journey, from discovery and awareness to decision-making, transactions, and retention. What is customer experience management?

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

Totango

MAY 5, 2021

By measuring customer experience, companies can easily become more educated about customer behavior and opinions. This information can, in turn, influence product updates, customized offerings, and internal workflows. The Importance of Measuring Customer Experience. Identify bottlenecks in your customer journey.

Measurement 118

Measurement Customer Experience Net Promoter Score Effort Score 118

Customer Bliss

APRIL 23, 2019

If it’s just talking about voice of customer, journey mapping, or the specific tactics—but it’s not really around transformation, and business change, and values, and helping to instill those things—you maybe looking at a technical role, but not necessarily a transformative role.

Chief Customer Officer 135

Chief Customer Officer Leadership Customer Journey Mapping Culture 135

Totango

JUNE 1, 2021

The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 69

Customer Insights Insights Touchpoint Metrics 69

OpinionLab

NOVEMBER 21, 2016

Through its acquisition of OpinionLab, a leader in customer-initiated digital channel VoC, Verint has extended its customer engagement optimization portfolio to do just that. This blog was originally posted on the Verint blog. Learn more here.

Engagement 84

Engagement Customer Journey Measurement Blog 84

SurveySparrow

NOVEMBER 1, 2023

Or maybe when you’ve had an interaction with customer service? They are transactional surveys, designed to capture immediate feedback while the experience is still fresh in your customers’ minds. It is designed to collect feedback immediately after a specific customer interaction or transaction.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Totango

MAY 28, 2021

The onboarding process may not have adequately prepared your customer to incorporate every potential feature into their daily workflows. The training should demonstrate how specific features relate to your customer’s business goals. Simple “how can we better serve you” messages can prompt customer dialogue.

Net Promoter Score 81

Net Promoter Score Metrics Customer Journey ROI 81

OpinionLab

AUGUST 23, 2016

Theme 2: Customer journey maps are the answer to your problems. Takeaway one leads neatly into the second takeaway from eTail East: how do you create a frictionless, enriching and consistent customer journey at all touchpoints? Customer journey mapping. Your product pages are where your customers buy from.

2016 60

2016 Customer Journey Mapping Apparel Omnichannel 60

Totango

JULY 24, 2020

The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for. Leverage Voice of Customer Feedback. The goal is to help your customers realize their full potential by giving them the right solutions and guidance to succeed.

B2B 62

B2B Customer Success Customer Centricity Voice of Customer 62

Totango

OCTOBER 20, 2020

By measuring customer experience, companies can easily become more educated about customer behavior and opinions. This information can, in turn, influence product updates, customized offerings, and internal workflows. The Importance of Measuring Customer Experience. Identify bottlenecks in your customer journey.

Measurement 85

Measurement Customer Experience Net Promoter Score Effort Score 85

Pink Guava

APRIL 28, 2021

Why do organizations yet have to wake up to this underrated tool to organize, scale up, innovate, and enhance customer engagement, including internal and external customers? Most of the time, it is both, and we, through this blog, are trying to reason out an effective way to collect feedback and how it impacts business success.

Social Media 93

Social Media Customer Satisfaction Feedback NPS 93

OpinionLab

NOVEMBER 21, 2016

Through its acquisition of OpinionLab, a leader in customer-initiated digital channel VoC, Verint has extended its customer engagement optimization portfolio to do just that. This blog was originally posted on the Verint blog. Learn more here.

Engagement 60

Engagement Customer Journey Measurement Blog 60

Totango

OCTOBER 23, 2020

By utilizing certain customer onboarding best practices in your enterprise, you can ensure that your clients successfully learn to use your product, see its value for their business, and start on the right path toward high lifetime value. Net Promoter Score: This metric demonstrates how likely a customer is to recommend your product.

Net Promoter Score 71

Net Promoter Score Metrics Customers Feedback 71

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs. Learn from Customers. Proactively Personalize Engagements.

Customer Retention 63

Customer Retention Customer Success B2B Customers 63

Lumoa

JANUARY 9, 2018

Read the full answers: Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

PeopleMetrics

DECEMBER 12, 2017

It is about setting up “listening posts” to collect customer feedback and sentiment, then leveraging that data to expose actionable insights that can be used to improve operations and the end-to-end customer journey. P.S. What did you think of this blog post? System Harmony. Talk to David.

CEM 84

CEM Customer Relationship Management Customer Relationships Customer Experience Management 84

Second to None

JUNE 5, 2018

If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. In doing so, you are cutting costs by limiting the need for enhanced customer acquisition programs, and instead increasing the profit you receive from the customers you have already captured.

B2B 63

B2B 2018 Voice of Customer Loyalty 63

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

OpinionLab

DECEMBER 17, 2018

OpinionLab’s fundamental value proposition was to quickly diagnose and resolve CX issues on websites by combining Voice of Customer with operational data that made that VoC actionable. A couple years later, a new player emerged in the digital feedback space that sought to extract value from digital Voice of Customer a bit differently.

2001 95

2001 Competitive Advantage Voice of Customer Social Media 95

CX Workout - Ideas Blog

NOVEMBER 3, 2020

2) Misunderstanding the True Voice of Customers and Employees. 3) Little connection between the Employee Experience and Customer Experience. For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing?

Net Promoter Score 98

Net Promoter Score Employee Experience Customer Satisfaction Metrics 98

Amity

APRIL 25, 2016

Alex helps VC-Funded startups and F100 companies optimize, leverage and accelerate their Customer Success teams. The Glide Consulting Blog. Alex is on a journey to $500k in monthly revenue. Every Thursday he publishes a new blog post about his wins, fails and lessons learned along the way. The Groove Blog.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

Bold360

MAY 14, 2020

I came down from Mount Sinai, slammed my golden tablets of voice of customer data in hand in front of the people, and said…. A lot of organizations have essentially just renamed the customer service environment or the contact center into their customer experience center and have not changed anything. So I changed instead.

Contact Center 52

Contact Center Leadership Customer Experience Average Handle Time 52

CX Journey

OCTOBER 7, 2014

Personas are fictional characters created to describe your ideal prospect or actual customer. They are derived through primary research - research that can then also be used for your customer journey maps. Map the Customer Journey I''ve written a lot about journey mapping. A lot of people make that mistake.

Customer Journey Mapping 65

Customer Journey Mapping Touchpoint Customer Journey Voice of Customer 65