Remove customer-profiling
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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

For a business to flourish, it has to understand its customers well enough to market effectively to them. One of the best ways to do that is through a customer profile analysis. Simply put, this process closely examines current and potential customers’ characteristics, traits, and preferences.

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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

When executed effectively, it enables your business to attract customers organically, bypassing the need for hefty investments in traditional advertising. It involves various strategies to improve your website’s visibility in local search results, making it easier for potential customers in your area to find your business.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. With Hootsuite, organizations can enhance the effectiveness of their social media management efforts, build a stronger brand reputation, and gain valuable insights into the customer experience.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken.

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Guest Blog: Ways to Improve Your Customer Experience Online

ShepHyken

This week we feature an article by Abdul Babar who explains why your customer experience strategy must be a priority for any customer-facing organization. A positive customer experience isn’t just about “feel good” experiences, it is about branding, market positioning, perception, and at the end of the day, your bottom line.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value.

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Why You Should Collect Your Customers’ Digital Profiles

Martin Hill-Wilson

“What would you like Martin to next write a blog on?”. The options that each grabbed a quarter of the online vote were: “Steps Towards Understanding Your Customer Digital Profile” and “Checklist On Going Digital”. Why Digital Profiling? Do you know how fast your customers are adopting new digital behaviour?

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