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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

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A Starter’s Guide to Providing an Efficient Social Media Customer Support

transcosmos Information Systems

But despite this new shopping behaviour, the old word-of-mouth method still lives on albeit taking a more modern approach: through the continuously evolving world of social media. Now, social media has turned into a place for business, too. billion active users with 1.47 billion of them logging in every day.

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner.

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Evolution of Customer Experience in E-Commerce 2023

Lumoa

The evolution of customer experience in e-commerce has grown exponentially since the pandemic making customer experience more important than ever. E-commerce sales are now projected to reach $7.4 Here are the CX trends you can expect to see in 2023 and how to keep your e-commerce business on track with the evolution of CX.

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How Social Media Is Affecting Customer Service (Infographic)

Provide Support

Social Media in Customer Service. The way you respond to and handle their complaints will determine whether your customers share on social media how terrible your company is or will remain happily loyal to your brand. How Social Media Is Affecting Customer Service. Do any of these statements seem dubious?

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The ultimate guide to Facebook Shops in 2023

BirdEye

The popularity of social media platforms as a commercial medium is on an upward trend. Most major platforms have developed a way to offer social media users the ability to buy their favorite products without going to an external site. This blog explores how to leverage Facebook Shops to boost revenue faster.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever. But what is the journey of a customer in e-commerce? Customers engage with brands through various channels, including websites, social media, email, mobile apps, and more.