article thumbnail

Kate Spade Revamps Retail Experiences to Deliver Brand Values

Beyond Philosophy

Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. By revamping the Customer Experience to reflect the brand value of luxury, Kate Spade is joining the ranks of Apple and Lululemon.

article thumbnail

Customer Centric Decisions

ClearAction

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this exceed the needs and expectations of customers? How visible is it to your employees?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Implementing expertly-designed mystery shopping programs and employee feedback surveys can help curate a company culture that promotes high levels of customer and employee engagement within each individual interaction that takes place in your different brick-and-mortar locations. appeared first on Second To None.

article thumbnail

The Gospel of Customer Centricity for Improved Customer Experience

CX Journey

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

article thumbnail

Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

Welcome to my second article in a series about assessing customer centricity in our global Customer Experience consultancy. All organizations are somewhere on a spectrum from Naïve to Natural, with Naïve being the least customer-centric and Natural being the most.

article thumbnail

Join Us On April 28th to Celebrate Temkin Group’s 5th Anniversary

Experience Matters

Next Tuesday, April 28th , will be the 5th anniversary of this post: Introducing Temkin Group, Customer Experience Transformation Consultancy. How does your organization’s mission support the customer experience? Q3: Compelling brand values are created with promises. That’s when we launched Temkin Group.

Webinar 93
article thumbnail

5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Even so, do there really exist enough ways to make customers visit your business and buy again?

Loyalty 107