Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

Marketing 52

Marketing 2022 Download Sports 52

InMoment XI

AUGUST 3, 2023

Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires. By staying ahead of the curve, companies can create a seamless and satisfying customer journey, resulting in increased customer satisfaction and loyalty.

Customer Insights 488

Customer Insights Insights White Paper Social Media 488

SurveySparrow

JUNE 10, 2024

What makes the best market intelligence tools? But before that… What is Market Intelligence? Market intelligence is the process of analyzing everything and anything related to your business. However, risk assessment plays a crucial role in shaping your brand identity. Feel free to customize it if you like it.

Marketing 52

Marketing Insights NPS Feedback 52

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Regularly conducted brand surveys help you gather such feedback.

Brands 98

Brands Social Media Insights Feedback 98

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. And they will be rewarded for that focus on the customer! And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260

Retail Customer Experience Social Media NPS 260

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Download Customer Insights Customer Journey 59

InMoment XI

DECEMBER 7, 2023

How to Measure Customer Experience Measuring customer experience is a strategic imperative that helps your company build strong, long-lasting relationships with your customers, stay competitive, and adapt to changing market dynamics. It is often referred to as a brand or relationship metric.

Metrics 260

Metrics Net Promoter Score Measurement Customer Experience 260

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? Do you want to create an engaging and memorable customer experience? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential.

Brands 98

Brands Social Media Communication Consumers 98

SurveySensum

JULY 11, 2023

Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value.

Customer Relationships 98

Customer Relationships Consumers Marketing 2007 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

InMoment XI

JANUARY 2, 2023

Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. What Is Customer Experience? How Do I Measure Customer Experience? Passives score 7 or 8.

Net Promoter Score 295

Net Promoter Score NPS Metrics Effort Score 295

InMoment XI

MARCH 6, 2024

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. Worst of all?

2023 98

2023 Marketing Telecommunications Insurance 98

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

2024 52

2024 Marketing Demo NPS 52

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Customer experience means a plethora of different things to different people. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Magellan Solutions

OCTOBER 17, 2023

Most businesses depend on their current customers to sustain and generate new sales. There is a powerful tool that attracts and retains customers. It is called direct marketing inbound teleservices and affects client retention. Are you ready to discover the keys to preserving a loyal customer base?

Marketing 52

Marketing E Commerce E-support Customer Satisfaction 52

ShepHyken

AUGUST 31, 2023

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. But don’t worry. It can catapult your growth or leave you lying flat on your face.

Customer Journey 129

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 129

Kustomer

NOVEMBER 15, 2021

Where online retail and services were once considered a nice or handy shopping alternative, 2020 saw e-commerce transform into an accelerated necessity for brand and customer survival. 80% of consumers who began shopping from a private brand in 2020 intend to continue that loyalty indefinitely. Evolving Customer Solutions.

E Commerce 59

E Commerce Brands E-support Customer Experience 59

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Social Media Multi-Channel Loyalty Programs 62

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

Optimove

FEBRUARY 14, 2023

Today’s consumers want to interact with the brands they love 24/7; on your app, in your store, and on your social media feeds and website. And naturally, savvy marketing teams will must address these needs through a robust omnichannel strategy. Delighted customers with no interest in playing the field regarding loyalty.

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. With the advent of digital technology and social media, customer expectations are higher than ever. Businesses must navigate these waters carefully to build a loyal customer base.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Oracle

FEBRUARY 28, 2019

When it comes to omnichannel customer experience, brands are able boost sales while at the same time improving customers’ experiences at various touchpoints. ” So how can brands leverage an omnichannel approach that attracts new customers, increases individual sales, and builds a more loyal customer base?

Omnichannel 106

Omnichannel Brands Customer Experience Hotels 106

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52

2023 Marketing Social Media Return on Investment 52

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Insights 52

Insights Marketing 2022 Reference 52

Optimove

AUGUST 20, 2020

In the first two parts of this mini-series, we detailed the different methodologies available for marketers to orchestrate customer communications. The Methodologies of Marketing Orchestration – Part I. The Methodologies of Marketing Orchestration – Part II. increase in uplift per customer. A cross-sell campaign.

Marketing 98

Marketing Customer Journey Communication Touchpoint 98

InMoment XI

NOVEMBER 15, 2023

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Who Needs Customer Experience Analytics?

Insights 324

Insights E Commerce Customer Experience E-support 324

InMoment XI

NOVEMBER 20, 2023

It involves harnessing advanced technology, specifically artificial intelligence and machine learning, to enhance the way businesses connect with their customers. It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape.

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

BirdEye

NOVEMBER 19, 2020

Typically, it’s the result of months or even years of experimentation, testing, and listening closely to the voice of the customer. Turning away from the voice of the customer has real consequences. Customer expectations are changing rapidly. Studies show that 43% of customers use social media when researching purchases.

Net Promoter Score 98

Net Promoter Score Marketing Social Media NPS 98

BirdEye

MAY 7, 2021

This means that the businesses that win aren’t merely the ones with the best marketing campaigns. The businesses that are able to build a reputation for consistently providing great experiences across both physical and digital touchpoints are the ones capturing a growing share of demand. We call this process Experience Marketing.

Marketing 98

Marketing Touchpoint Feedback Communication 98

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Retently

MAY 9, 2024

Key Takeaways A small increase in B2B customer retention can lead to a significant boost in profits, emphasizing the importance of maintaining a loyal customer base for consistent business growth. Better Relationships Lead to Growth : Happy customers are likely to spread the good word about your business. But how exactly?

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130