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CX 101: Demographic Segmentation

InMoment XI

Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.

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Totango named 3x TrustRadius “Best of” award winner in customer success

Totango

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

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Blue Ocean Wins 2020 Silver Stevie® Award

BlueOcean

Blue Ocean, a world-leader in customer care solutions, was awarded a Silver Stevie® Award in the “Customer Service Team of the Year” category at the 14th annual Stevie Awards for Sales & Customer Service. This is Blue Ocean’s third Stevie Award. The company won a Bronze Stevie in 2017 and a Silver Stevie in 2019. About Blue Ocean.

2020 156
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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators by 360Connext

Business leaders, in fact, have not been trained, educated or even asked to consider customer experience. Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. They just leave.

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Top Google My Business examples to elevate your online footprint

BirdEye

Steve Wiideman at Birdeye View session for Growing on Google Google My Business description examples According to Google, the guidelines for the best Google Business descriptions are as follows: You must mention the business category, target location, and service area, if applicable. Schedule your appointment today !

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Guest Post: Exploring Natural Language Processing to Categorize Customer Feedback

ShepHyken

This week, we feature an article by Sheila Bugal, Head of Marketing at Caplena , a market-leading text analysis tool. Categorization helps to efficiently organize feedback into categories like “Customer Service,” “Price,” “Ease of Use,” and “Features.” Then, categories may be divided into subcategories.

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How to Create Customer Surveys for Content Marketing

GetFeedback

A successful content marketing strategy relies on good customer feedback. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed. In fact, 2018 study by Clutch revealed that 73% of consumers made a purchase based on marketing content they’ve viewed. Educational.

Marketing 210