Communication Customer Insights Loyalty Programs Travel 
Oracle
APRIL 8, 2021
Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. ” LEGO is loyalty-obsessed.
Currency Alliance
JUNE 1, 2020
Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. After Covid-19, nearly every customer type will be more deliberate in how they spend money. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange.
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SmartKarrot
APRIL 20, 2022
From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. .
Currency Alliance
JUNE 16, 2020
Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.
Currency Alliance
JUNE 11, 2017
Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.
BirdEye
MARCH 24, 2023
Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Development managers should be able to communicate effectively with customers of all backgrounds and educational levels.
Currency Alliance
DECEMBER 19, 2022
It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.
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