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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. The post The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect appeared first on Optimove. Read the full article here.

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

CX is a multi-layered concept, and to truly understand customer experience at scale, you need to have a good understanding of customer experience KPIs and metrics. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

By intentionally connecting your CRM and chatbots — two crucial elements of your CX strategy — you’ll allow your support to team to increase productivity and bolster customer relationships. CX professionals identified SMS as one of the channels they anticipate will become increasingly popular, according to recent Kustomer research.

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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Multi-location social media: Everything you need to know 

BirdEye

Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Table of contents What is multi-location social media? Multi-location social media refers to managing and operating social media accounts for a brand that operates in multiple locations.

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Download your free CSAT survey template. Download your free NPS survey template. Download your free website satisfaction survey template.