Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

BirdEye

NOVEMBER 10, 2023

You can connect with customers, confirm slots, and capture active leads instantly. Run email marketing campaigns Another form of direct marketing strategy with a high ROI and guaranteed conversion rates is email marketing. You must incentivize and run carefully crafted referral and loyalty programs.

Marketing 57

Marketing Social Media Advertising Books 57

Lumoa

JUNE 26, 2023

Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications. But a connected user experience isn’t the only advantage of an omnichannel marketing strategy. This will help you generate a lot of more leads.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

BirdEye

MARCH 24, 2023

Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98

2023 Return on Investment Social Media Sales 98

Thematic

NOVEMBER 13, 2018

Passengers complain at missed flight connections. This is not about sharing insights in a quarterly board presentation in a PowerPoint deck. When you create your pitch or board presentation, it’s pretty standard to focus your VOC goals on sources of revenue such as repeat purchases, upsell and cross-sell and customer lifetime value.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

NOVEMBER 14, 2019

PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt. Microservice tools now present a proven, low-cost, agile alternative to risky self-builds or expensive third-party solutions. Other stars are carrots. These are misguided headlines.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 14, 2020

When you have your old customers paying more for their present service as well as new products that you launch, you are better of winning their trust for the future rather than going full-throttle on acquiring new customers. Retaining your customers can bring in a huge ROI for your business. Reduces your marketing budget.

Customer Retention 52

Customer Retention Feedback Loyalty Programs Roadmap 52

Currency Alliance

MARCH 9, 2021

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

SurveySparrow

JANUARY 15, 2021

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. Employee Performance Review in the Present Times . Don’t Google this fact.

Net Promoter Score 52

Net Promoter Score Feedback NPS Measurement 52

Talkdesk

JULY 31, 2017

In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore. We have to continue to support the voice network, and that connection is super important.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore. We have to continue to support the voice network, and that connection is super important.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40