Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. Looking at the first stat is intriguing.

Article 65

Article 2022 Loyalty Programs Customer Service 65

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. This is an interesting article on how a gift can create a psychological impact, increase loyalty and more. Mastercard: Consumer Experience Is Loyalty’s New Currency by PYMNTS. My Comment: Happy Holidays!

Article 142

Article 2020 Customer Service Loyalty Programs 142

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 260

Customer Retention Telecommunications Customer Journey Mapping Retail 260

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

West Monroe

JANUARY 1, 2024

About the episode How do you connect with and serve patients when they’re not sick or in the hospital? Initially, during the mid-2000s, there was a strong focus on hospital-based medicine, with an emphasis on building hospital-based programs and adopting fee-for-service-oriented strategies.

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Insights Financial 52

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Personalize Based On Past Behavior to Drive Loyalty. Customers who are most willing to share information are often members of the loyalty system already.

Travel 40

Travel Hospitality Customer Journey Airlines 40

ShepHyken

OCTOBER 11, 2021

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. We can learn so much from the hospitality industry. by Max Starkov.

2021 73

2021 Article Customer Service Hospitality 73

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

ShepHyken

FEBRUARY 5, 2023

According to our customer service research , only 28% of the consumers we surveyed said they did. Why Customer Loyalty is So Important in 2023 by Adam Jeffs (CX Network) This article dives into customer loyalty and retention in 2023, looking at why it is so important and how brands can go about securing and nurturing it.

2023 65

2023 Article Customer Service Government 65

Currency Alliance

APRIL 11, 2018

Consumers love confidence. On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”. Consumer brands used to mistake this for loyalty.

Consumers 45

Consumers Brands Loyalty Loyalty Programs 45

ShepHyken

FEBRUARY 5, 2023

According to our customer service research , only 28% of the consumers we surveyed said they did. Why Customer Loyalty is So Important in 2023 by Adam Jeffs (CX Network) This article dives into customer loyalty and retention in 2023, looking at why it is so important and how brands can go about securing and nurturing it.

2023 62

2023 Article Customer Service Government 62

Experience Investigators by 360Connext

MAY 4, 2015

The conference attracted some of the biggest names in customer centricity from all over the retail, hospitality, and financial service industries. You have loyalty programs, a no-questions-asked refund policy, customer satisfaction surveys, and perhaps even greeters. Customers in your store are given your utmost attention.

Customer Experience 280

Customer Experience Customer Journey Mapping Retail Hospitality 280

Alida

JANUARY 5, 2018

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation. CX goes mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

Kerry Bodine

APRIL 4, 2018

We want to map from the awareness phase all the way through retention and loyalty.”. If you’re a business-to-consumer (B2C) organization, your customers might be trying to get insurance for the used car they’ve just purchased, book a vacation to Maui, or file their taxes. I need to purchase an MRI machine for the hospital.

Customer Journey 123

Customer Journey B2C Insurance B2B 123

Magellan Solutions

FEBRUARY 11, 2021

This results in consumers visiting your website. Below are some of the customer service we offer: Loyalty programs. Entering details for hospital use. This results in a great digital marketing decision on your part. Blog posting should be on a regular basis to: Have more people finding you on search engines. Replacements.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

SurveySensum

AUGUST 24, 2023

Instant Gratification Through Automated Messaging – Airbnb In the realm of hospitality, Airbnb stands out for its innovative approach to reducing customer effort. This feature also relieves hosts from the time-consuming task of individually responding to repetitive queries.

Brands 52

Brands Airlines Effort Score Banking 52

Michelli Experience

NOVEMBER 8, 2017

In her Forbes.com article titled How Gratitude Advances Marketing and Business, Cheryl Conner notes that business leaders should: Go for gratitude first, and loyalty will follow. But two-thirds of marketers view loyalty programs as a way for consumers to demonstrate their loyalty to brands. Gratitude and Business.

Customer Experience 45

Customer Experience Loyalty Programs 2003 Loyalty 45

delighted

JUNE 30, 2022

In fact, according to Nielsen , 92% of consumers say they trust earned media (i.e. Here are the broader reasons why referral programs can be such an effective growth strategy for your business. Types of referral programs. The post Referral programs 101: Driving sales with your happiest customers appeared first on Delighted.

Sales 79

Sales Reference Net Promoter Score Loyalty Programs 79

Retently

FEBRUARY 21, 2024

The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers. Cater to customer preferences and improve customer satisfaction.

Social Media 78

Social Media Advertising Events Insights 78

Qualtrics

JUNE 26, 2020

Koç Holding incorporates more than 40 subsidiaries operating in sectors such as oil refinery, automotive production, durable goods, financial services , hospitals , retail , hotels , higher education , and more. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

ProProfs Chat

DECEMBER 21, 2020

In fact, 47% of consumers end up switching to a different brand due to bad customer service. Such sign ups or even product purchases later result in a high percentage of consumer defection. 72% of consumers consider it poor customer service if they had to explain their problem to multiple people. Weak Strategies to Close a Deal.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Strativity

SEPTEMBER 26, 2014

In his book Customer Experience Strategy, Lior Arussy breaks down the universal customer into a couple of categories: The Consumer. It’s true that the Business Buyer may emphasize emotional engagement less than the Consumer. Some of Bridget’s insights are actually very relevant to those serving non-Consumer customers.

Customer Experience 40

Customer Experience Customer Centricity Hospitality Loyalty Programs 40

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52