Consumers Loyalty Programs Management Transportation 
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.
Currency Alliance
MAY 9, 2019
Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This image shows spending categories relevant to most consumers.
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Currency Alliance
SEPTEMBER 5, 2018
Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].
Currency Alliance
DECEMBER 18, 2017
This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.
CSM Magazine
SEPTEMBER 18, 2018
According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation. Build original loyalty programs. For instance, Taylor Swift’s managers relied on mobile during the singer’s “Reputation” tour.
Currency Alliance
NOVEMBER 17, 2020
2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.
Kitewheel
MARCH 4, 2019
Top-rated airlines like JetBlue have managed to combine reasonable prices with quality service and experience. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. To accomplish this, they need to better manage their customer journeys.
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