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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Predictive analytics is a category of data analytics and the process of using data, statistical algorithms, AI, and machine learning techniques to identify the likelihood of future outcomes based on historical data. What is Predictive Analytics? Enhance cross-selling and up-selling opportunities. Accelerate operational improvement.

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Retail Reputation Management: Shop Strategies for Customer Retention

InMoment XI

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. These statistics are all fine and well, but how do you execute those strategies across your company? Respond to Reviews Asking for reviews is important.

Retail 260
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Based on data and market research, we’ve pulled together some reputation management strategies that are most likely to land with your customers and improve your brand reputation. Create Educational Content More than anything, your consumers want to feel educated and supported throughout their journey with your brand. Status Labs.

Financial 260
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Content Marketing Statistics from 2020: A Year of Change and Learning

DemandJump

The new reality brought about shifts in marketing and other sales tactics. The COVID-19 pandemic shut down many small businesses and forced many others to pivot quickly to work-from-home environments. Not only that, it forced most businesses to change the way they offered products and engaged with their customers.

2020 98
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Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Take time to research every facet of the customer journey and prioritize sites and business directories that are trusted by your customers and hold more market share than smaller, less common platforms.

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How to Tell a Story with Market Research Data

InMoment XI

As business professionals, our lives often involve one or more reports packed with market research data every week, if not every day, providing an onslaught of facts and insights. The most critical ingredient of effective market research reporting comes in the shape of stories. Storytelling. The Importance of Storytelling.

Marketing 260
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B2B Content Marketing Statistics to Consider in 2024

DemandJump

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B marketing focuses on regular communication to ensure the product is meeting expectations and fixing any issues that arise.

B2B 98