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[Infographic] 4 Pillars of CXM Value

Alida

Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion.

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Is Your Customer Success Team Reactive or Proactive? 

ClientSuccess

There is a difference, however, between eking out a passable customer service strategy and actually building the foundation for a long-term, scalable customer success function. Your team wasn’t prepared for a customer changing direction mid-term. Do any of the following situations sound familiar?

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Guest Post: 14 Ways to Improve Customer Experience in Flexible Workspaces

ShepHyken

Transparent Pricing and Flexible Agreements Customers appreciate transparency in pricing and flexible lease agreements, so be sure to clearly outline the costs involved, including any additional fees for amenities or services.

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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

In such cases, CX study design is based on the collective domain knowledge of clients and our experienced researchers (in addition to social chatter) to understand what aspects should be measured, quantified and analyzed on an ongoing basis to keep a pulse on customer relationship performance.

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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

These sources of information are crucial in helping your business understand why customers do things a certain way. Organizations that monitor, manage, and analyze data from these sources are also in a better position to establish and build trust-based customer relationships.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

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