Pointillist

MAY 19, 2020

But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? Pointillist surveyed over 1,050 CX, analytics, customer care and marketing professionals from a variety of industries across the world to discover what separates leaders from laggards.

Customer Journey 94

Customer Journey Measurement 2020 Management 94

Pointillist

JUNE 5, 2019

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. To get the full picture, you also need to understand actual customer behavior.

Customer Journey 89

Customer Journey Measurement Management NPS 89

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

Customer Journey 48

Customer Journey Insights Customer Journey Mapping Marketing 48

ClearAction

FEBRUARY 27, 2015

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

Customer Journey Mapping 118

Customer Journey Mapping Customer Journey Insights ROI 118

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. How can brands transform this and get real business value from the Voice of the Customer? Customer insight is too vital to business success to be trapped in silos.

Customer Insights 66

Customer Insights Insights E Commerce Social Media 66

Wootric

OCTOBER 7, 2020

Notably, Wootric, which seeks to drive business outcomes from customer experience efforts, has the fastest payback in the category. Wootric is ranked #1 in ROI (Return on Investment). Wootric specializes in customer experience management for high growth B2B and B2C software-as-service and companies in digital transformation.

ROI 52

ROI 2020 Net Promoter Score Return on Investment 52

ClearAction

JUNE 22, 2017

B2B Customer Journey Maps: New Wisdom Lynn Hunsaker. Business-to-business customer experience managers have some advantages: mountains of customer comments on-hand, account managers who practically live with their customer contacts, and executives who want to see substantive improvements in customer experience.

Customer Journey Mapping 73

Customer Journey Mapping B2B Customer Journey Workshop 73

ClearAction

JANUARY 8, 2024

Higher growth, with sustained upward trends, result from customer-aligned organizations. This article adds depth to the first of six sections in the article What’s Your Insights Utilization Rate? 24 Ways to Boost 2024 CX ROI. Customer-centric organizations respect the hand that feeds them. to reach them.

Customer Centricity 62

Customer Centricity Insights ROI Chief Customer Officer 62

Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

Gainsight

MARCH 12, 2024

Using Customer Insights to Drive Revenue Riccardo emphasised the importance of using customer insights to identify expansion opportunities and, in turn, drive more revenue. It all starts with listening to your customers. These three tools work together to create a holistic view of their customer’s lifecycle.

Customer Success 52

Customer Success ROI Webinar Metrics 52

TechSee

DECEMBER 11, 2018

2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination. To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. Aligning business objectives with contact center performance.

Call Center 182

Call Center 2019 Contact Center Customer Experience 182

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 65

Customer Insights Insights Customer Experience Marketing 65

Experience Matters

JUNE 13, 2018

consumers about their journeys with 318 companies across 19 industries. Identify which customer journeys consumers think most need improvement and look at how those responses differ across age groups. Evaluate how different customer journeys impact five loyalty Read More.

Customer Journey 63

Customer Journey 2018 Consumers Loyalty 63

BirdEye

NOVEMBER 27, 2023

Organizations that effectively use customer feedback data to improve operations can expect a boost to their performance. Studies have shown that companies leveraging analytics and reporting tools experience an ROI increase of 25%. The stark difference highlights how customer insights greatly influence business outcomes.

Insights 113

Insights Social Media Multi-Channel Net Promoter Score 113

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? At this level, you’re also working on developing a customer experience strategy.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Pointillist

AUGUST 18, 2021

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. This year, 68% of high performers reported having a role or a team dedicated to customer journey management.

Customer Journey 40

Customer Journey Omnichannel Measurement Social Media 40

Experience Investigators by 360Connext

JANUARY 28, 2020

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

2020 250

2020 Net Promoter Score ROI Metrics 250

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Insights 141

Insights Brands Banking ROI 141

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. Journey Management Maturity Separates CX Leaders from the Pack. In fact, high performers are: 1.6

Measurement 71

Measurement 2021 Management Omnichannel 71

GetFeedback

JANUARY 27, 2020

ROI: If VoC results aren’t tied to clear financial metrics or business goals, you can’t validate the impact of your program. It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. Step 1: Know where to start.

Feedback 221

Feedback Metrics ROI Customer Journey Mapping 221

CloudCherry

DECEMBER 1, 2018

Even if a customer says they are satisfied after a customer support interaction, they still might not repurchase, or use your product a little less. This is why integrations are so critical to understanding the customer journey and predicting future actions. Actionable customer insights.

CEM 186

CEM ROI Metrics 2018 186

CloudCherry

NOVEMBER 13, 2018

Even if a customer says they are satisfied after a customer support interaction, they still might not repurchase, or use your product a little less. This is why integrations are so critical to understanding the customer journey and predicting future actions. Actionable customer insights.

CEM 170

CEM ROI Metrics 2018 170

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110

BirdEye

NOVEMBER 3, 2020

On the one hand, Customer Experience (CX) Marketing is responsible for building the lead pipeline, with reputation management and generating organic leads. Most organizations measure customer experience with specific KPIs such as a customer satisfaction score , Net Promoter Score , or overall star rating.

Customer Centricity 98

Customer Centricity Net Promoter Score Touchpoint Multi-Channel 98

Lumoa

MARCH 12, 2023

These tools typically include features such as customer data management, analytics and reporting, automation, and personalization. The purpose of a CX platform is to create a big-picture, comprehensive view of the customer journey. Say a customer contacts your support team because they run into a problem. Data privacy.

Customer Experience 83

Customer Experience Customer Journey Mapping NPS Consulting 83

Lumoa

SEPTEMBER 8, 2021

The best type of voice of customer (VOC) feedback is unfiltered, real-time, represented across the customer journey, and measured across all data points and channels. Re-Align the Function of Customer Insights Customer experience thought leader Shep Hyken says , “Customer service is not a department.

Customer Experience Management 83

Customer Experience Management CEM Customer Experience Management 83

Lumoa

NOVEMBER 10, 2021

You can accomplish this feat by focusing on your customer experience design. What is Customer Experience Design? The customer experience constitutes various touchpoints from the beginning, middle, and end of the customer journey. A good CX design addresses the subjective and objective needs of the customer.

Customer Experience Design 83

Customer Experience Design Customer Experience User Experience Touchpoint 83

ShepHyken

DECEMBER 4, 2020

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. These experiences feel like a patch on the customer journey, rather than elements of a unified whole. Wrong Technology. It takes time.

Roadmap 139

Roadmap Customer Experience Airlines Travel 139

SurveySensum

MAY 2, 2024

From shaping product development to empowering employees, building trust, and boosting loyalty, a well-oiled closed feedback loop is the secret weapon that elevates customer experience to new heights. It’s a dynamic process where customer insights aren’t just collected. But what exactly is a Closed Feedback Loop?

Customer Service 52

Customer Service Social Media Loyalty Feedback 52

Pointillist

JULY 5, 2019

And before even considering your request for increased resources, your CFO wants you to show the ROI of your customer experience initiatives. How Mature is Your Voice of Customer Program? The end result is the creation of yet another customer data silo that’s far from actionable.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Eptica

JULY 2, 2019

Brands have to focus on taking new approaches that go beyond simply running customer experience surveys or measuring through basic metrics such as NPS. This highlights the seven areas that brands should look at if they want to gain real ROI from VoC : 1. To help, Eptica has created a new VoC Best Practice guide.

Net Promoter Score 62

Net Promoter Score E Commerce ROI NPS 62

Pointillist

DECEMBER 10, 2019

It’s the one KPI that is most indicative of the effectiveness of your customer experience (CX) strategy. Customer lifetime value is, in many respects, the ultimate KPI. Each customer’s value links to the ROI of your investment in CX initiatives and overall revenue, two major factors in your organization’s success.

NPS 111

NPS Customer Journey Net Promoter Score Metrics 111

Happy or Not

DECEMBER 7, 2023

To succeed, you need valuable insights that go beyond the usual customer feedback. That’s where non-buyer customer feedback comes into play. For most companies, customer insights are a goldmine waiting to be tapped. This data can reveal areas where potential customers are dissuaded from purchasing.

Feedback 36

Feedback Social Media Multi-Channel Return on Investment 36

Thematic

MAY 22, 2019

Such as: proving customer experience ROI scaling CX across international borders, and best practices for prioritizing CX for the C-suite. Proving Customer Experience ROI. To demonstrate the customer experience ROI of new initiatives, the CX team must tie financial and operational metrics to CX projections.

2019 97

2019 ROI Metrics Hospitality 97

Lumoa

APRIL 18, 2023

By increasing the precision of your observations about your customers, you’re able to apply more effort on solving specific problems (versus spending time and energy on broad or poorly defined problems that are less likely to deliver an ROI).

Customer Experience 83

Customer Experience Management Net Promoter Score Insights 83

Lumoa

MAY 5, 2022

Customer Experience includes all forms of interaction and contact with your business and occurs in all stages of the customer journey and throughout the customer’s life cycle. It would help if you were prepared for change and were willing to invest time and money in creating unique customer experiences.

Customer Experience 110

Customer Experience E Commerce Consulting E-support 110

ClearAction

FEBRUARY 26, 2015

How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them. Customer journey maps are a means to an end, not an end in themselves.

Customer Journey Mapping 109

Customer Journey Mapping Customer Experience Workshop Customer Journey 109