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Customer Targeting for eCommerce Marketing

CSM Magazine

The marketing game is rather complex and there are different types of marketing you can choose from. Online store owners opt for eCommerce marketing, which allows you to market your products to a wide audience. Being customer centric means taking your customers into consideration when making any business decision.

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The Link Between RFM & NPS in Ecommerce Growth

Retently

In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes.

NPS 156
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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. So, let’s get started.

NPS 146
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How to Build the Most Effective Personalization Strategy for Your eCommerce

Joe Rawlinson

Ecommerce personalization is the process of tailoring a customer’s online shopping experience to their individual preferences. This can be done by collecting data about the customer’s browsing history, purchase history, contact information, and then using that data to create a profile for the customer.

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How to leverage social shopping to maximize growth

BirdEye

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. You can turn your social media audience into customers without them having to leave the platform at all. Social shopping makes it possible for businesses to easily identify interested customers and convert them.

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Drip marketing: How to plan and execute effective campaigns

BirdEye

While this isn’t necessarily a hard and fast rule, there’s truth behind it — consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers. Today’s marketers understand this well. How drip marketing works So, how does drip marketing work?

Marketing 111
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Are you on these 40+ powerful eCommerce review sites?

BirdEye

If you want to gain more customers, you need to improve the quality of reviews you have across platforms. An essential part of such platforms are eCommerce review sites. This is where businesses are appraised, critiqued, and advocated for by customers. No new reviews on your new eCommerce site?

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