What JetBlue Teaches Us About Profits, Promises, and People
Beyond Philosophy
DECEMBER 1, 2014
There are plenty of ways to look at the sometimes competing interests of the desire for maximum return on investment and the desire to use a superior customer experience as a point of differentiation for competitive business advantage. Profits (Short Term) vs. Brand Equity (Long Term). It’s all about the lens that you’re looking through.
Let's personalize your content