Thu.Aug 03, 2023

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and prefer

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Customer satisfaction score 101: Building a customer-centric culture 

BirdEye

Imagine a world where every customer leaves your store, feeling satisfied and eager to return. This utopian scenario is the dream of every business owner. However, it’s not just about wishful thinking; it’s about understanding the key metric to make this dream a reality – the customer satisfaction score (CSAT). Customer satisfaction is not just a feel-good metric; it directly impacts a business’s bottom line.

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What is a Customer Feedback Loop?

Feedbackly

While many brands know the importance of collecting feedback, not everyone carries out a systemic approach to using them for improvement. But, a good feedback management process can make a positive difference in a brand. The customer feedback loop is a strategy for improving customer experience using user reviews. It is a very effective way of collaborating with your customers to identify and solve problems while showing accountability, effort, and respect.

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Follow These Incredibly Useful Tips Proven to Build a Successful Career

Beyond Philosophy

My podcast colleague teaches introductory marketing to his MBA students, a class offered in their first semester when their energy is high, and their enthusiasm is, too. Inevitably, these same exuberant students will appear at his office hours wanting career advice. Of course, my podcast colleague is an academic, so while he has never steered anyone wrong, he has a limited frame of reference for his counsel.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Top 10 B2B SaaS Feedback Software

SurveySensum

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. You have a great product that your team has worked tirelessly to develop. But you’re not quite sure how it’s being received by your customers. You’ve many questions like – Are they happy with your service? Are there any pain points that need addressing?

B2B 52

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Neil Hoyne, Renowned Customer Analytics Expert and Best-Selling Author to Keynote Optimove’s Connect Conference 

Optimove

Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, will deliver the keynote address at Optimove Connect. As one of the foremost authorities on customer relationship marketing, as well as a Senior Fellow at the Wharton School and Chief Strategist at Google, Hoyne will share valuable insights and practical tips with top marketers during the conference on October 25-26 at the InterContinental David,

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Car Wash Marketing: A Getting Started Guide

ReviewTrackers

No matter the size of your operation, you should use effective car wash marketing tactics to attract, engage, and retain customers. Here's your guide.

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What Is Good Service? Customer Perceptions Keep Changing

Brad Cleveland Blog

The experiences that customers have with any organization—not just yours or others in your industry—shape their perceptions. So you’ve got to continually revisit what good service means. For customer experience leaders, this can seem like a daunting challenge. Fortunately, it’s … Continue reading → The post What Is Good Service? Customer Perceptions Keep Changing appeared first on Brad Cleveland.

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Back-to-School Tech & Trends: The Power of Omnichannel Dynamics

2020 Research

Sago’s recent webinar, Back-to-School Tech & Trends: The Power of Influencers and Omnichannel Dynamics, delves into the fascinating world of back-to-school technology trends and the results from a recent survey of American and Canadian back-to-school shoppers. The objective of the joint omnibus study with element54 was to gain insights into the emerging use of technology and the role of influencers and social media in driving back-to-school decisions and omnichannel dynamics.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Maximize the impact of your insight program with a value realization framework

Alida

Maximize project value with a Value Realization Framework. Understand stakeholder needs, map deliverables, and drive high-value outcomes.

Insights 219
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What Is Good Service? Customer Perceptions Keep Changing

Brad Cleveland Blog

The experiences that customers have with any organization—not just yours or others in your industry—shape their perceptions. So you’ve got to continually revisit what good service means. For customer experience leaders, this can seem like a daunting challenge. Fortunately, it’s … Continue reading → The post What Is Good Service? Customer Perceptions Keep Changing appeared first on Brad Cleveland.

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Steering Toward Success: Three Approaches To Building Outcomes-Based Joint Success Plans

Forrester's Customer Insights

A joint customer success plan is a roadmap to help steer customers towards achieving their desired outcomes.

Roadmap 26
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2023 Convenience Store Trends: Food, Fuel, and the Future

IntouchInsight

Consumers don’t care about the traditional divisions between industries. Channel blurring, the purchasing of goods and services from an alternative provider instead of one traditionally associated with it, is commonplace today. And this is especially evident in the competition between convenience stores and quick-serve restaurants.

2023 117
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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How Data Pros Can Help Build The Future Of Customer Experience Insights

Forrester's Customer Insights

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

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Here’s What’s New From August 2023 || Kommunicate Product Updates

kommunicate

Last Updated on August 3, 2023 The month of July came along, and our engineers here at Kommunicate did what they always do best – make your chatbot builder even better. Introducing the Document scanner, letting you convert your document into a chatbot. But that is just one of the many achievements. More details about [.] The post Here’s What’s New From August 2023 || Kommunicate Product Updates appeared first on Kommunicate Blog.

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The Barbenheimer Phenomenon: What Social Data Tells Us

Brandwatch CX

Did the amalgamation of Barbie and Oppenheimer benefit both films, and why? Plus, what does this mean for the movie industry moving forward? Let's find out.

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7 Reasons Why Customer Experience is the Next Competitive Battleground

Retently

“Customers are no longer buying products and services– they are buying experiences delivered via the products and services.” – Gregory Yankelovich In a world where your potential competitors are just a click away, customer experience is the new marketing battleground. Customers no longer pick brands for individual products or services; instead, they choose the business that delivers the best experiences.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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The Barbenheimer Phenomenon: What Social Data Tells Us

Brandwatch CX

Did the amalgamation of Barbie and Oppenheimer benefit both films, and why? Plus, what does this mean for the movie industry moving forward? Let's find out.

66
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Forrester 2023 Digital Transformation Services Landscape

West Monroe

Forrester 2023 Digital Transformation Services Landscape Report recognizes West Monroe among notable vendors in digital transformation services. This report recognizes a list of notable providers, serving as a valuable resource for executives and transformation leaders to better understand different digital transformation service providers. Executives use the list to explore different service providers and potentially select a provider aligned with their specific needs and market focus.

2023 52
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Mobile App Surveys: Questions, Benefits, and Best Practices

Zonka Feedback

Looking for effective questions to create Mobile App Surveys? Explore the most effective Mobile App Survey Questions to create powerful mobile surveys for collecting actionable feedback. With over 52% of the internet traffic coming from mobile devices and 90% of that coming from mobile apps, the usage of mobile applications is unchallenged.

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Forrester 2023 Digital Transformation Services Landscape

West Monroe

Forrester 2023 Digital Transformation Services Landscape Report recognizes West Monroe among notable vendors in digital transformation services. This report recognizes a list of notable providers, serving as a valuable resource for executives and transformation leaders to better understand different digital transformation service providers. Executives use the list to explore different service providers and potentially select a provider aligned with their specific needs and market focus.

2023 40
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Customer Experience-Inspired Corporate Strategy

ClearAction

Customer Experience-Inspired Corporate Strategy Lynn Hunsaker Customer experience-inspired corporate strategy is rare, according to a recent poll in a strategic planning LinkedIn group. In my 5-year study of B2B CX practices , we asked: “Is customer experience (1) a determinant or (2) a subset of corporate strategy, or (3) is it unrelated?” If you define “customer experience” as as post-sales retention, or programs, or a department, or interactions, your answer may be &

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Testing for Superior CX with Cyara

Cyara

Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics and ServiceNow , 80% of customers state they have switched brands due to poor CX, and 43% suggest they would likely switch brands after only a single negative customer service interaction.

Brands 67